Upside-Down Thinking

Small Business Mistakes to Avoid in a Post-COVID Environment

Jul 22nd, 2020

As we continue to navigate through COVID, we have been learning what is working and what is not working for our clients. We wanted to take a moment to share some mistakes to avoid as you navigate through this season that will benefit you not only now, but also into the future. Failing to Adapt […]

Stop Wasting Facebook and Instagram Ad Dollars!

Jun 17th, 2020

I have wanted to write this article for some time, as this has become one of the most common mistakes I see when my agency begins working with a new client. As a part of the initial consultation, we might ask if they have been doing paid advertising for Facebook or Instagram. Often, the answer […]

The New Marketing Normal … Nothing is “Normal!”

May 20th, 2020

I think it would be safe to say that these past couple months have been far from normal. As I write this, things are beginning to open back up in many parts of the country and it feels like so many people want things to get back to “normal” as quickly as possible. This feeling […]

Marketing In The Midst Of A Crisis

Apr 22nd, 2020

As I write this article, we are in the middle of the global COVID-19 crisis. While this was certainly my motivation for writing this article now, the concepts I will share can apply to marketing during any time of crisis. I hope all of you are doing well and that we will soon be emerging […]

Tough Times Don’t Last – Prepared Businesses Do

Mar 18th, 2020

As we enter some uncharted territory in many ways, I thought it might be a great time to go over some basic things that can help your business last through the tough times. While this is not a comprehensive list, I think you will find that it will serve as a basis for putting together […]

Do Your Website Visitors Feel at Home?

Feb 19th, 2020

Much of what we talk about in the series is designed to get people to check you out and visit your website. However, that is just the start. If you are successful getting them to visit, do they feel at home once they arrive? This article is designed to give you some tips on making […]

Marketing Trends to Pay Attention to In 2020

Jan 22nd, 2020

With 2020 in full swing and many discussions taking place on the best ways to market your services in the coming year, I thought this would be a great time to discuss some trends I see headed your way. This is not meant to say things that worked in 2019 will not continue to work […]

Facebook Raises the Value of Making the First Sentence Count

Dec 18th, 2019

At a time when people’s attention span seems to be at an all-time low, businesses advertising on Facebook have even more of a reason to get to the point. There have been some changes recently that you need to be aware of to get the most out of your advertising on the platform. First, a […]

Get Your Message Across – Three Ways to Break Through Online Noise

Nov 20th, 2019

We all know online space is getting noisier by the day. As more and more companies rush to engage in various forms of digital marketing it gets harder to break through with the message you want to deliver. Just look at the picture to the right. That is what many people’s mobile device looks like […]

In a Crowded Space, Make Your Marketing Stand Out

Oct 16th, 2019

There’s no question that in 2019 we’re being bombarded with more marketing messages than ever before. The amount of marketing “noise” we encounter every day makes it hard for anything to truly break through. However, there are several strategies you can employ. Here are three of my top ideas to stick out like this red […]

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