Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]
Everyone has a preferred social media platform. Maybe you enjoy the endless scrolling of Instagram or the instantaneous news alerts from Twitter. Reddit is my favorite recreational tool that could hold hidden value for window film businesses. What’s Reddit? Reddit is a social news aggregation, content rating and discussion website. The platform had 430 million […]
Tint World Automotive Styling Centers, a window tinting and automotive accessory franchise, has hired Jack Tusa to support the company’s global marketing and franchise development efforts as its new social content and e-commerce manager. In his new role, Tusa is responsible for managing content across Tint World’s social media platforms, including Facebook, Twitter, LinkedIn, Instagram […]
If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]
A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]
Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]
Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward. The webinar had three focal points, they were: communication, government and advocacy, and technical and standards. “[Reaching out and connecting with members […]
In this day and age connecting has been made easier through technology. Asking for help or advice may have been a challenge for some in the window film industry before, but now everyone has the freedom to reach out. In many cases using sites like Facebook allow answers to questions in real time. There are […]
Brian Offenberger, marketing expert and founder of Right On No Bull Marketing, came to the International Window Film Conference and Tint-Off™ (WFCT) to offer insider’s secrets to making money with social media. The first myth he busted was that “like us on Facebook” doesn’t actually expand a business’s reach. He recommended using “ethical bribes” such […]
In a note on the group’s Facebook page, founder Patric Fransko announced Window Film Professionals’ LinkedIn group has surpassed 3,000 members. “With this Facebook group nearing 2,500 members and nearly 500 following on Twitter, the total membership of the group is nearing 6,000 members across the platforms,” Fransko wrote. “I had no idea when I […]
