Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]
When I began The Window Film Company, I knew I was going to have to undertake a host of extra work to make the business a success. I was aware that to build a successful operation I’d have to do more than just a good job in delivering the core business activity (supplying and installing […]
Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward. The webinar had three focal points, they were: communication, government and advocacy, and technical and standards. “[Reaching out and connecting with members […]
In this day and age connecting has been made easier through technology. Asking for help or advice may have been a challenge for some in the window film industry before, but now everyone has the freedom to reach out. In many cases using sites like Facebook allow answers to questions in real time. There are […]
I imagine that the title of this article took some of you off guard. If you have read this column for any period of time, you know that I’m a strong proponent of using social media to grow your brand and your business. So, why the title about it destroying your business? Because I’m writing […]
Everyone likes to communicate in their native language. When communicating with an audience, it demonstrates respect for them that you are taking the time and effort to tailor the message to them. Well, just as that is true in standard communication, it is also true with social media communication. However, what I am referring to […]
Before we get into Facebook’s foray into the search game, I wanted to address something that comes up often during conversations about social media. I have honestly lost track of how many times I have heard people talk about how Facebook is old news and that something else is going to be knocking it out […]
Patric Fransko, chief marketing officer for Interwest Distribution Co., kicked off the seminars for the International Window Film Conference and Tint-Off in Tampa, Fla., with a presentation, Practical Social Media. Geared toward window film businesses, the presentation explained best practices for utilizing social media. According to Fransko, social media has a “small town rules” attitude […]
The International Window Film Association (IWFA) has announced its use of several social media platforms, including Facebook, Twitter and YouTube, to engage consumers in discussions on the benefits of installing film. “We see the combination of our social media and web pages, along with articles in traditional media channels, as an integrated ‘one stop shop’ […]
Customer service was a big discussion point among seminars at this year’s International Window Film Conference and Tint-Off™. Among the speakers, Kelly McDonald of McDonald Marketing returned to this year’s event with new tips for customer service in her seminar on “How to Keep Customers Rushing Back for More.” McDonald opened her session by sharing, […]
