Posts Tagged ‘Social Media’

Resolve to Take Your Marketing to the Next Level in 2022

Jan 19th, 2022

A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

Tint World® Names Brian Licata Digital Media Manager

Nov 10th, 2021

Tint World Automotive Styling Centers™, a window tinting and automotive accessory franchise, named Brian Licata as the company’s digital media manager. Licata will spearhead Tint World’s online efforts to extend its reach and brand awareness in his new role. “As the Tint World franchise continues to grow, it’s more important than ever that we have […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

What Does Optimizing Google My Business Mean?

Aug 18th, 2021

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

Above and Beyond for Your Business

May 29th, 2019

When I began The Window Film Company, I knew I was going to have to undertake a host of extra work to make the business a success. I was aware that to build a successful operation I’d have to do more than just a good job in delivering the core business activity (supplying and installing […]

The IWFA Gives An Update On Its Most Recent Projects

Dec 19th, 2018

Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward. The webinar had three focal points, they were: communication, government and advocacy, and technical and standards. “[Reaching out and connecting with members […]

Window Film Industry is Extremely Social

Jun 26th, 2018

In this day and age connecting has been made easier through technology. Asking for help or advice may have been a challenge for some in the window film industry before, but now everyone has the freedom to reach out. In many cases using sites like Facebook allow answers to questions in real time. There are […]

How Social Media Can Destroy Your Business

Apr 12th, 2017

I imagine that the title of this article took some of you off guard. If you have read this column for any period of time, you know that I’m a strong proponent of using social media to grow your brand and your business. So, why the title about it destroying your business? Because I’m writing […]

Speak in the Audience’s Native Tongue

May 11th, 2016

Everyone likes to communicate in their native language. When communicating with an audience, it demonstrates respect for them that you are taking the time and effort to tailor the message to them. Well, just as that is true in standard communication, it is also true with social media communication. However, what I am referring to […]

X
This site uses cookies which allow us to give you the best browsing experience possible. Cookies are files stored in your browser and are used by most websites to help personalize your web experience. By continuing to use our website, you are agreeing to our use of cookies. To find out more, please see our Privacy Policy.