I’m sure we have all heard the analogy of a three-legged stool. You need all three legs for the stool to be useful. If you take away any of the three legs, no matter how strong the other two might be, the stool will topple. I like to use that analogy to reference the three […]

With everyone talking about how important search rank is, why is this article implying it could hurt your marketing? Let me take a moment to clarify up front. Good search rankings, in and of themselves, are not bad in any way. However, they can hurt your overall marketing strategy when a business places too much […]

One of the main topics on my clients’ minds is search engine optimization, aka SEO. What a client’s really asking when they inquire about SEO is, “How do I show up on page one of relevant Google search terms?” That question is becoming much more difficult to answer, and it is now more complicated than […]