Posts Tagged ‘SEO’

Ebb and Flow

Apr 13th, 2022

The past two years have delivered unchartered territory to all businesses, from global corporations to the sole proprietor. Even as consumers, we had to adjust to constant changes, which haven’t been easy. However, the challenges have been more complex for business owners. From shutdowns to employee shortages, supply-chain issues to inflation, how do you adapt […]

3 Ways to Write Better Ongoing Content for Your Website

Feb 16th, 2022

Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]

How to Make Your Blog Give You an SEO Boost

Nov 17th, 2021

I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]

Some Key Advice Regarding Local SEO And How It Differs From Standard SEO

Jul 21st, 2021

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

Why Local Marketing and SEO are So Important for Your Business

May 19th, 2021

I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]

Do Your Website Visitors Feel at Home?

Feb 19th, 2020

Much of what we talk about in the series is designed to get people to check you out and visit your website. However, that is just the start. If you are successful getting them to visit, do they feel at home once they arrive? This article is designed to give you some tips on making […]

Elements to Make Your Website More Than Just a Pretty Face – Are Flaws Hiding Just Beneath The Surface?

Jun 19th, 2019

This article is a summary from a larger article I was working on for my marketing company, I hope you’ll find it beneficial. I think most people would agree, having a website that puts your company’s best foot forward is important. Many will make judgments about your business based on how your website looks. A […]

Organic Search Engine Optimization (SEO) vs Paid Search (SEM) – Which is Better?

Feb 20th, 2019

In 2019, I’m assuming most of you are very familiar with the concepts of organic search engine optimization (SEO) and paid search (SEM) campaigns like Google Adwords. Although they both serve to make your company or ad show up on search engines, they are like two sides of the same coin. This article will explain […]

How Can a Slug Be Helpful to Your SEO Efforts?

Aug 22nd, 2018

I know what you are thinking …this Fransko guy has finally lost it. There’s no way a slug can have anything to do with SEO or my marketing efforts. I agree, it seems like an odd thing to talk about when speaking of marketing, but allow me to explain. I’m not talking about a slug […]

Three Critical Functions of Any Effective Website

Jun 20th, 2018

One of the things I get the privilege of doing while working with so many companies on their marketing objectives is looking at a great deal of websites. While helping break down what a website should be doing for a business, we have come up with a list of three critical things any website must […]

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