Posts Tagged ‘SEO’

Some Key Advice Regarding Local SEO And How It Differs From Standard SEO

Jul 21st, 2021

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

Why Local Marketing and SEO are So Important for Your Business

May 19th, 2021

I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]

Do Your Website Visitors Feel at Home?

Feb 19th, 2020

Much of what we talk about in the series is designed to get people to check you out and visit your website. However, that is just the start. If you are successful getting them to visit, do they feel at home once they arrive? This article is designed to give you some tips on making […]

Elements to Make Your Website More Than Just a Pretty Face – Are Flaws Hiding Just Beneath The Surface?

Jun 19th, 2019

This article is a summary from a larger article I was working on for my marketing company, I hope you’ll find it beneficial. I think most people would agree, having a website that puts your company’s best foot forward is important. Many will make judgments about your business based on how your website looks. A […]

Organic Search Engine Optimization (SEO) vs Paid Search (SEM) – Which is Better?

Feb 20th, 2019

In 2019, I’m assuming most of you are very familiar with the concepts of organic search engine optimization (SEO) and paid search (SEM) campaigns like Google Adwords. Although they both serve to make your company or ad show up on search engines, they are like two sides of the same coin. This article will explain […]

How Can a Slug Be Helpful to Your SEO Efforts?

Aug 22nd, 2018

I know what you are thinking …this Fransko guy has finally lost it. There’s no way a slug can have anything to do with SEO or my marketing efforts. I agree, it seems like an odd thing to talk about when speaking of marketing, but allow me to explain. I’m not talking about a slug […]

Three Critical Functions of Any Effective Website

Jun 20th, 2018

One of the things I get the privilege of doing while working with so many companies on their marketing objectives is looking at a great deal of websites. While helping break down what a website should be doing for a business, we have come up with a list of three critical things any website must […]

Three Key Components to Any Online Marketing Strategy

May 25th, 2016

I’m sure we have all heard the analogy of a three-legged stool. You need all three legs for the stool to be useful. If you take away any of the three legs, no matter how strong the other two might be, the stool will topple. I like to use that analogy to reference the three […]

Can Good Search Rankings Hurt Your Marketing Strategy?

Jan 12th, 2016

With everyone talking about how important search rank is, why is this article implying it could hurt your marketing? Let me take a moment to clarify up front. Good search rankings, in and of themselves, are not bad in any way. However, they can hurt your overall marketing strategy when a business places too much […]

Is SEO Dead? Optimize Your Search Results, Part 1

May 13th, 2015

One of the main topics on my clients’ minds is search engine optimization, aka SEO. What a client’s really asking when they inquire about SEO is, “How do I show up on page one of relevant Google search terms?” That question is becoming much more difficult to answer, and it is now more complicated than […]

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