As attendees and exhibitors reflect on day two of the 2022 SEMA Show, day three dawns and delivers new opportunities for growth. 40-year industry veteran Mel Villalon of Paradise Tinting in Long Beach, Calif., has seized SEMA’s potential since the 1990s. Long-Term Attendance “I have been coming to SEMA since the early ‘90s—probably 15-plus times,” […]

The 2021 SEMA Show arrived amid a lingering pandemic and uncertainty over whether or not the event would take place. Window film companies are noting lighter crowds and less congested aisles this year, but sometimes less is more. “It’s odd—obviously, the foot traffic is way down than it normally would be,” said Aaron Miller, director […]