I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]
As I write this, I am still catching up from last week at the WFCT. As this column typically deals in topics related to marketing, I wanted to explain the benefits of attending this show as it related to this subject. The first benefit is something I have spoken extensively about in the past—the time […]
I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]
Most people want their websites to look great and perform when it comes to search engine optimization (SEO). This was once a much more straightforward issue. You were able to look at your website and determine if it looked good and there were also a variety of SEO strategies to help your website come up […]
This is the final installment of this series designed to help you avoid a huge marketing mistake in 2020. In the first two articles of the series we focused on the overriding importance of Google for any small business and how critical it was to create, verify and optimize your Google My Business listing. In […]
As COVID-19 continues to spread some window film business have implemented additional safety practices to ensure their employees and customers remain protected. Window Film magazine reached out to experts who shed light on what the industry is doing to stay safe. “We’ve been hearing shops are taking extra measures to stay safe like social distancing, […]
Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said. He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film […]
The International Window Film Conference and Tint-Off™ 2019 (WFCT), will take place September 4-6 at the Indiana Convention Center in Indianapolis, Ind. The show offers three days full of educational and informative seminars. Below is the schedule of seminars being offered on Wednesday, September 4. 7:00 AM – 7:45 AM (45 min) Morning Coffee with…Patric […]
With this year’s International Window Film Conference and Tint-Off (WFCT) right around the corner, Patric Fransko, Eye Magnet Management president, interviewed two of our own in the latest Window Film Pros Industry podcast. The podcast highlights the industry and what’s ahead for window film and the upcoming International Window Film Conference and Tint-Off. Interviews […]
One of the things I get the privilege of doing while working with so many companies on their marketing objectives is looking at a great deal of websites. While helping break down what a website should be doing for a business, we have come up with a list of three critical things any website must […]
After building several businesses in both the B2B and B2C environments utilizing digital marketing and social media platforms, Patric launched his own digital marketing agency, Eye Magnet Management, in 2015. This business has rapidly grown to represent the digital marketing efforts of some of the largest names in the window film industry as well as numerous other clients in industries as varied as golf, clothing, art, international freight and restaurants.
