Posts Tagged ‘Patric Fransko’

Why Should I Care?

Mar 16th, 2022

It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]

3 Ways to Write Better Ongoing Content for Your Website

Feb 16th, 2022

Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]

3 Critical Marketing Components to Have in Place For 2022

Dec 22nd, 2021

As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

The “Marketing” Benefits of Attending The Window Film Conference and Tint-Off (WFCT)

Jun 16th, 2021

As I write this, I am still catching up from last week at the WFCT. As this column typically deals in topics related to marketing, I wanted to explain the benefits of attending this show as it related to this subject. The first benefit is something I have spoken extensively about in the past—the time […]

Why Local Marketing and SEO are So Important for Your Business

May 19th, 2021

I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]

Seven Google Factors of Page Experience and Why They Matter

Apr 21st, 2021

Most people want their websites to look great and perform when it comes to search engine optimization (SEO). This was once a much more straightforward issue. You were able to look at your website and determine if it looked good and there were also a variety of SEO strategies to help your website come up […]

Don’t Make This Huge Marketing Mistake in 2020 (Part 3)

Oct 21st, 2020

This is the final installment of this series designed to help you avoid a huge marketing mistake in 2020. In the first two articles of the series we focused on the overriding importance of Google for any small business and how critical it was to create, verify and optimize your Google My Business listing. In […]

Are You Taking Safety Precautions While COVID-19 is Spreading?

Mar 18th, 2020

As COVID-19 continues to spread some window film business have implemented additional safety practices to ensure their employees and customers remain protected. Window Film magazine reached out to experts who shed light on what the industry is doing to stay safe. “We’ve been hearing shops are taking extra measures to stay safe like social distancing, […]

Expert Advice on Applying Digital Platforms to Market Your Business

Nov 26th, 2019

Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said. He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film […]

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