It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]
Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]
As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]
I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]
As I write this, I am still catching up from last week at the WFCT. As this column typically deals in topics related to marketing, I wanted to explain the benefits of attending this show as it related to this subject. The first benefit is something I have spoken extensively about in the past—the time […]
I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]
Most people want their websites to look great and perform when it comes to search engine optimization (SEO). This was once a much more straightforward issue. You were able to look at your website and determine if it looked good and there were also a variety of SEO strategies to help your website come up […]
This is the final installment of this series designed to help you avoid a huge marketing mistake in 2020. In the first two articles of the series we focused on the overriding importance of Google for any small business and how critical it was to create, verify and optimize your Google My Business listing. In […]
As COVID-19 continues to spread some window film business have implemented additional safety practices to ensure their employees and customers remain protected. Window Film magazine reached out to experts who shed light on what the industry is doing to stay safe. “We’ve been hearing shops are taking extra measures to stay safe like social distancing, […]
Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said. He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film […]
