The window film industry is no stranger to skeptical customers and the mission to educate consumers on film’s benefits is unending. Luckily, your sales pitch doesn’t have to rely solely on your word. Several organizations have consumer-focused tools that can help make closing the deal a lay-up. Here are four you might want to check […]

Is there room for another window film rating system? The U.S. Department of Energy (DOE) thinks so. With a $1.6 million cost-shared grant from the DOE, the Window Covering Manufacturers Association (WCMA) has launched the new Attachments Energy Rating Council (AERC). According to a press release, AERC “will design and administer a new energy rating […]

As part of the National Fenestration Rating Council (NFRC) Spring Committee Meeting, held in St. Petersburg, Fla., this week, attendees were invited to participate in an optional evening excursion Monday night to view the first area net-zero building as well as tour the Madico Window Films plant. At the first stop of the night, the […]