Tint World Automotive Styling Centers™, a window tinting and automotive accessory franchise, named Brian Licata as the company’s digital media manager. Licata will spearhead Tint World’s online efforts to extend its reach and brand awareness in his new role. “As the Tint World franchise continues to grow, it’s more important than ever that we have […]

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

Mike Burke’s first car was a 1984 Ford Escort Station Wagon, a four-speed, family-hauler that puffed black smoke at the onset of second gear. The 16-year old creative leaned into stenciling, drawing and airbrush work during his high school years—and it’s a good thing, too. He channeled the imaginative side of his brain to shield […]

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

What’s your brand? It’s a question that was tossed from person to person during a Window Film Pros Clubhouse room this month, and it got me thinking about my company’s brand, my own personal brand and the brands of others. I reached out to 11 film stars to dive deeper. My Brand My overarching brand […]

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

Did you know that your marketing has a “loop” button and it can be one of the most valuable things you can do? What do I mean by a “loop” button? Simply put, it is placing your marketing back in front of people that have already shown an interest in your product or service. There […]

There’s no question that in 2019 we’re being bombarded with more marketing messages than ever before. The amount of marketing “noise” we encounter every day makes it hard for anything to truly break through. However, there are several strategies you can employ. Here are three of my top ideas to stick out like this red […]

With the NFL season upon us, I thought I’d write an article to describe how marketing is like the National Football League. You may have heard the saying NFL stands for “Not For Long.” It can refer to many things. If a player is not performing well, they will remain in the league “Not For […]

I imagine that the title of this article took some of you off guard. If you have read this column for any period of time, you know that I’m a strong proponent of using social media to grow your brand and your business. So, why the title about it destroying your business? Because I’m writing […]