Posts Tagged ‘Marketing’

The Sun Stops Here: Mike Burke Finds his Team

Sep 22nd, 2021

Mike Burke’s first car was a 1984 Ford Escort Station Wagon, a four-speed, family-hauler that puffed black smoke at the onset of second gear. The 16-year old creative leaned into stenciling, drawing and airbrush work during his high school years—and it’s a good thing, too. He channeled the imaginative side of his brain to shield […]

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

What’s Your Brand?

Sep 1st, 2021

What’s your brand? It’s a question that was tossed from person to person during a Window Film Pros Clubhouse room this month, and it got me thinking about my company’s brand, my own personal brand and the brands of others. I reached out to 11 film stars to dive deeper. My Brand My overarching brand […]

What Does Optimizing Google My Business Mean?

Aug 18th, 2021

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

Are You Using Your Marketing Loop Button?

Nov 18th, 2020

Did you know that your marketing has a “loop” button and it can be one of the most valuable things you can do? What do I mean by a “loop” button? Simply put, it is placing your marketing back in front of people that have already shown an interest in your product or service. There […]

In a Crowded Space, Make Your Marketing Stand Out

Oct 16th, 2019

There’s no question that in 2019 we’re being bombarded with more marketing messages than ever before. The amount of marketing “noise” we encounter every day makes it hard for anything to truly break through. However, there are several strategies you can employ. Here are three of my top ideas to stick out like this red […]

How is Marketing Like the NFL?

Sep 19th, 2018

With the NFL season upon us, I thought I’d write an article to describe how marketing is like the National Football League. You may have heard the saying NFL stands for “Not For Long.” It can refer to many things. If a player is not performing well, they will remain in the league “Not For […]

How Social Media Can Destroy Your Business

Apr 12th, 2017

I imagine that the title of this article took some of you off guard. If you have read this column for any period of time, you know that I’m a strong proponent of using social media to grow your brand and your business. So, why the title about it destroying your business? Because I’m writing […]

Prime PPF Procedures

Mar 23rd, 2016

Having such a large sales territory, I have the gratifying responsibility to travel North America and see shop owners and installers in all different regions and territories. Its’s interesting to see that every market has something different to offer or a set standard for paint protection film that varies from other areas. Colorado’s Success Take […]

Can Good Search Rankings Hurt Your Marketing Strategy?

Jan 12th, 2016

With everyone talking about how important search rank is, why is this article implying it could hurt your marketing? Let me take a moment to clarify up front. Good search rankings, in and of themselves, are not bad in any way. However, they can hurt your overall marketing strategy when a business places too much […]

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