Posts Tagged ‘Marketing’

Three Tips to Increase Engagement on Your Social Media Posts

Apr 27th, 2022

If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]

Why Should I Care?

Mar 16th, 2022

It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]

3 Ways to Write Better Ongoing Content for Your Website

Feb 16th, 2022

Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]

Calling all Customers—Film Companies Cook up Leads

Jan 26th, 2022

Precision Window Tinting Co. of Clovis, Calif., spent a combined $20,277 on Google Ads in May, June and July 2021. Today, an estimated 75% of the company’s leads are generated from the online advertising platform during summer months. Owner Jeff Spraetz says the ads shift with local happenings. Where to Spend Money “They have an […]

Resolve to Take Your Marketing to the Next Level in 2022

Jan 19th, 2022

A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

3 Critical Marketing Components to Have in Place For 2022

Dec 22nd, 2021

As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]

How to Make Your Blog Give You an SEO Boost

Nov 17th, 2021

I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]

Tint World® Names Brian Licata Digital Media Manager

Nov 10th, 2021

Tint World Automotive Styling Centers™, a window tinting and automotive accessory franchise, named Brian Licata as the company’s digital media manager. Licata will spearhead Tint World’s online efforts to extend its reach and brand awareness in his new role. “As the Tint World franchise continues to grow, it’s more important than ever that we have […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

The Sun Stops Here: Mike Burke Finds his Team

Sep 22nd, 2021

Mike Burke’s first car was a 1984 Ford Escort Station Wagon, a four-speed, family-hauler that puffed black smoke at the onset of second gear. The 16-year old creative leaned into stenciling, drawing and airbrush work during his high school years—and it’s a good thing, too. He channeled the imaginative side of his brain to shield […]

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