For my next few articles, I am going to do a series called ‘What Would Chris Do?’ The scenarios will revolve around starting a new business in our industry. Each article will cater to a different scenario and what my strategy would be. For my first article, let’s look at my first advice for any […]
I have blogged about the potential for a recession, diversifying during the off-season and persevering. A marketing plan is one key component in these areas. Every business should have a well-thought-out business plan; a key part of that plan should be a comprehensive marketing objective. The Roadmap A good marketing plan is crucial for any […]
Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]
If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]
It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]
Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]
Precision Window Tinting Co. of Clovis, Calif., spent a combined $20,277 on Google Ads in May, June and July 2021. Today, an estimated 75% of the company’s leads are generated from the online advertising platform during summer months. Owner Jeff Spraetz says the ads shift with local happenings. Where to Spend Money “They have an […]
A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]
As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]
I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]
After building several businesses in both the B2B and B2C environments utilizing digital marketing and social media platforms, Patric launched his own digital marketing agency, Eye Magnet Management, in 2015. This business has rapidly grown to represent the digital marketing efforts of some of the largest names in the window film industry as well as numerous other clients in industries as varied as golf, clothing, art, international freight and restaurants.
