Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]
Everyone has a preferred social media platform. Maybe you enjoy the endless scrolling of Instagram or the instantaneous news alerts from Twitter. Reddit is my favorite recreational tool that could hold hidden value for window film businesses. What’s Reddit? Reddit is a social news aggregation, content rating and discussion website. The platform had 430 million […]
Tint World Automotive Styling Centers, a window tinting and automotive accessory franchise, has hired Jack Tusa to support the company’s global marketing and franchise development efforts as its new social content and e-commerce manager. In his new role, Tusa is responsible for managing content across Tint World’s social media platforms, including Facebook, Twitter, LinkedIn, Instagram […]
A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]
Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]
With 2020 in full swing and many discussions taking place on the best ways to market your services in the coming year, I thought this would be a great time to discuss some trends I see headed your way. This is not meant to say things that worked in 2019 will not continue to work […]
Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said. He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film […]
LinkedIn is nothing new, as the platform was founded in 2010, but it’s seeing a resurgence in relevance in 2019. I thought you should be aware of it if you are active in business-to-business sales. We’re seeing LinkedIn have more attention being paid to it and we wanted to offer four steps you need to […]
In a note on the group’s Facebook page, founder Patric Fransko announced Window Film Professionals’ LinkedIn group has surpassed 3,000 members. “With this Facebook group nearing 2,500 members and nearly 500 following on Twitter, the total membership of the group is nearing 6,000 members across the platforms,” Fransko wrote. “I had no idea when I […]
