The past two years have delivered unchartered territory to all businesses, from global corporations to the sole proprietor. Even as consumers, we had to adjust to constant changes, which haven’t been easy. However, the challenges have been more complex for business owners. From shutdowns to employee shortages, supply-chain issues to inflation, how do you adapt […]

As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]

Well the holidays are over and it’s time to focus on 2021 and what you hope to accomplish this year. With some luck, the pandemic’s impact on the economy will lessen as we navigate through this year and things will be looking much more normal as the months go by. Despite the pandemic, many in […]

In the previous article found HERE, we discussed the importance of your Google My Business listing and how neglecting that would be one of the biggest marketing mistakes you could make in 2020. In this article, I want to focus in on why the Google Map Pack result placement is so important. Based on research […]

With 2020 in full swing and many discussions taking place on the best ways to market your services in the coming year, I thought this would be a great time to discuss some trends I see headed your way. This is not meant to say things that worked in 2019 will not continue to work […]