Posts Tagged ‘Facebook’

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

Window Film Pros Celebrates a Decade on Facebook

Aug 4th, 2021

The Window Film Pros Facebook group, which has over 9,000 members, celebrated 10 years of networking, discussion and community on July 29. Patric Fransko, president of Eye Magnet Management, founded Window Film Pros on LinkedIn in February 2008 when social media was in its infancy and forums were beaming with life. “The negative [with forums] […]

Stop Wasting Facebook and Instagram Ad Dollars!

Jun 17th, 2020

I have wanted to write this article for some time, as this has become one of the most common mistakes I see when my agency begins working with a new client. As a part of the initial consultation, we might ask if they have been doing paid advertising for Facebook or Instagram. Often, the answer […]

Facebook Raises the Value of Making the First Sentence Count

Dec 18th, 2019

At a time when people’s attention span seems to be at an all-time low, businesses advertising on Facebook have even more of a reason to get to the point. There have been some changes recently that you need to be aware of to get the most out of your advertising on the platform. First, a […]

Is Facebook Marketing Old News?

Jul 17th, 2019

In my business, I often find myself having conversations with people regarding whether Facebook is still a valuable place to spend advertising dollars. Since some feel fewer people are using the platform, they question whether the impact is as good as it once was. I wanted to share some recent data gathered from the Pew […]

Using Geofencing to Hyper Target Your Ads

Mar 20th, 2019

We have all likely heard the song “Don’t Fence Me In.” It’s been used in numerous television commercials by major brand names recently. However, when it comes to doing your advertising, fencing in your target audience might be exactly what you want to do. This type of advertising is called geofencing. I wanted to share […]

The IWFA Gives An Update On Its Most Recent Projects

Dec 19th, 2018

Have you ever wondered what the International Window Film Association (IWFA) does on a day-to-day basis? In its most recent seminar, several association members spoke about its current projects and goals going forward. The webinar had three focal points, they were: communication, government and advocacy, and technical and standards. “[Reaching out and connecting with members […]

How Shops Stick Together Through Natural Disasters

Oct 17th, 2018

Recently, severe hurricanes have become more frequent across the country, and many are leaving affected business owners to clean-up, evaluate the damage and make necessary repairs. In this case one business owner reached out to businesses through social media for help and the response he received surprised him. SoutherStylez Window Tinting, located in North Carolina, […]

Window Film Industry is Extremely Social

Jun 26th, 2018

In this day and age connecting has been made easier through technology. Asking for help or advice may have been a challenge for some in the window film industry before, but now everyone has the freedom to reach out. In many cases using sites like Facebook allow answers to questions in real time. There are […]

What Facebook’s Changes Mean to Your Small Business Marketing Strategy

Jan 17th, 2018

If you pay even slight attention to technology or business news, you likely heard about the big changes Facebook announced it would be making to its news feed very soon. Facebook CEO Mark Zuckerberg wrote: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you […]

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