Social media is now prevalent in every part of our lives. I have seen positives and negatives with what has become a constant element of the daily grind. The Pros Marketing: Social media has changed the way we do business. It has enabled a whole new era of marketing. When I started my company 20 […]

A Palmdale, Calif., Sheriff Station published a Facebook post about illegal window tint on December 31, 2022, saying, “… On Wednesday, December 28, 2022, deputies conducted an enforcement operation focused on vehicles with front windshield tint. Many of the vehicles stopped had window tint so dark that you could not see inside the vehicle. Within […]

Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]

Everyone has a preferred social media platform. Maybe you enjoy the endless scrolling of Instagram or the instantaneous news alerts from Twitter. Reddit is my favorite recreational tool that could hold hidden value for window film businesses. What’s Reddit? Reddit is a social news aggregation, content rating and discussion website. The platform had 430 million […]

Tint World Automotive Styling Centers, a window tinting and automotive accessory franchise, has hired Jack Tusa to support the company’s global marketing and franchise development efforts as its new social content and e-commerce manager. In his new role, Tusa is responsible for managing content across Tint World’s social media platforms, including Facebook, Twitter, LinkedIn, Instagram […]

If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]

A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

The Las Vegas Convention Center (LVCC) Loop bridged the West Hall and North/Central/South Halls at the 2021 SEMA Show. Designed to transport more than 4,400 convention attendees per hour, the tunnels offer a glimpse into the future. Here are three forms of rising technology with possible industry implications. 1. Autonomous Vehicles A recent video from […]

When did you read your first WINDOW FILM magazine issue? For Montana Johnson, owner of Tint Guys Super Shop in Augusta, Ga., it was the early 2000s. He began his career installing automotive accessories at 16 years old but desired more in the decade ahead. “I was doing my research,” Johnson says. “I started ordering […]

The New Year is nearly here and so are new opportunities. Last week, film shop owners shared their 2022 goals. From training apprentices, leaning on others, emphasizing new business segments and building brands, the resolutions were varied. Today, I’ll share three things I aim to accomplish in the next 12 months. 1. Amplify Industry Voices […]