The International Window Film Conference and Tint-Off™ will be here before you know it, and the Calif.-based agency Eye Magnet Management is making the near cross-country journey to West Palm Beach, Fla., as a Topaz sponsor. “Eye Magnet Management is a digital and social media agency. We specialize in online brand management coupled with cohesive […]
I’m writing this on the first day of summer, the longest day of the year. I hope thus far you’re having a profitable year and working hard to keep up with all the business coming your way. During this busy time, it’s important to still look ahead at what’s happening on the business front. While […]
By this time, I think even the most stubborn small business owners have conceded to the importance of having a solid website that is optimized properly. This is the modern-day equivalent of being listed in the phone book. The quality of your website speaks volumes about your business before the potential customer ever dials the […]
Search engine optimization (better known as SEO). It’s a term almost everyone in business is familiar with and most understand the importance of it as it relates to online marketing. The issue that many business owners run into with SEO is rooted in what information to believe and who to trust regarding this complex and […]
One of the biggest mistakes I notice when reviewing a company’s marketing strategy is the failure to differentiate their various customer types and create specific content for each target. In marketing speak, this is called “segmentation.” Here’s how Wikipedia defines it: “Market segmentation is a marketing strategy which involves dividing a broad target market into […]
OK, I know that I lost half of you right when you read this blog’s title. Snapchat?! You’re probably thinking, ‘I just started figuring out Facebook and Instagram, now I need to learn about Snapchat?’ Hang with me. There are three reasons you should consider getting your business on Snapchat in 2016. This isn’t a […]
If there’s one constant in marketing, it’s that things never stay the same. What worked yesterday will not work tomorrow. You simply can’t rely on the marketing techniques and tools of the past to bring you success in the future. In order to be truly effective, it’s important that you try new things and are […]
I’ve written several blogs about the importance of fresh, relevant content as part of your overall search engine optimization (SEO) strategy. Integrating this content properly within your website is critical to maximizing your efforts. One of the absolute best ways to do this is through the use of a “Blog” or “Latest News” section on […]
In case you have been under a rock in recent months, you likely already know the International Window Film Conference and Tint-Off (WFCT) is next week in Reno, Nev. In my opinion, if your finances and schedule allow it, this is a must-attend event for those in the window film industry. I hope you’re already planning […]
After building several businesses in both the B2B and B2C environments utilizing digital marketing and social media platforms, Patric launched his own digital marketing agency, Eye Magnet Management, in 2015. This business has rapidly grown to represent the digital marketing efforts of some of the largest names in the window film industry as well as numerous other clients in industries as varied as golf, clothing, art, international freight and restaurants.
