Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]
Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]
I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]
Day one of the International Window Film Conference and Tint Off™ (WFCT) at the Orlando County Convention Center is in the books. And what a day it was. Seminar Summary The Tangerine Ballroom stole the morning with a variety of educational seminars from insightful industry veterans. Here are some highlights: Randy Hutson, owner of Five […]
The International Window Film Conference and Tint-Off™ (WFCT) is excited to announce that Eye Magnet Management has signed on as a Topaz sponsor. Eye Magnet Management is a full-service digital marketing and social media management agency specializing in online marketing and brand building coupled with cohesive strategies that drive real results. Prepare to take-away three […]
This week, six members of the window film industry gathered for a one-hour Facebook live event on the TintWiz Facebook page, and never have I seen a more resilient group of people fighting not just for their companies and their employees, but for the industry as a whole. If you missed it I implore you […]
Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said. He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film […]
The International Window Film Conference and Tint-Off™ (WFCT) is happy to welcome four sponsors to the exhibition floor. The event will be held September 4-6 at the Indiana Convention Center in Indianapolis, with the Indianapolis Marriott Downtown as the host hotel. Chosen Payments is an organization dedicated to making a difference in payment processing […]
The International Window Film Conference and Tint-Off™ (WFCT) is the best place to meet with top industry suppliers and manufacturers under one roof. The list of Sapphire sponsors continues to expand with the addition of Reflek Technologies Corporation (RTC). Reflek Technologies Corporation is a major manufacturer and distributor of high-performance finishes and coatings for the […]
Learn the critical components of an effective localized marketing campaign during the International Window Film Conference and Tint-Off (WFCT) on Friday, October 6 from 8:00 a.m. – 8:45 a.m. Patric Fransko will lead the “Localized Marketing in 2018-2020” session, which will also give insight into the ways you should be preparing your marketing for the […]
