The SEMA Show is home to an automotive industry propelled by restyling and car care accessories—namely window film, paint protection film (PPF) and ceramic coatings. The West Hall featured dozens of annual exhibitors, and it was a lot to take in. Let’s scroll through my event camera roll and re-live the event in full focus. […]

The benefits of Ceramic Pro’s Elite Dealer Program are at the forefront of their SEMA booth.

Customer Service Week celebrates those serving and supporting customers daily this week. The window film industry is due for applause as it has generated solutions in the residential, commercial and automotive sectors for decades. For Gabe Fletcher, owner-operator of Ceramic Pro Pottstown in Pottstown, Pa., customers create more than revenue. Building Connections “The best part […]

Avery Dennison and Ceramic Pro return as sponsors of the International Window Film Conference and Tint-Off™ (WFCT). See these and other diamond-level sponsors in the weeks to come as they participate in San Antonio, Texas, held September 14-16 at the Henry B. González Convention Center. New sponsors are announced weekly. WFCT thanks our sponsors for […]

Slot machines surrounded me immediately after a rougher-than-expected landing at McCarran International Airport in Las Vegas. I was cornered, but I didn’t travel four hours for a chance at the big bucks. I flew from Georgia to Nevada because I won a different kind of lottery: the incredible opportunity to visit Henderson, Nev.’s, Green Valley […]

The window film and PPF industries have been buzzing with news recently. It started last week when Eastman announced its intent to acquire the business and assets of Matrix Films LLC, marketer of PremiumShield Performance Films, including its extended line of automotive film patterns. Look to the upcoming September/October issue of WINDOW FILM for more […]