Posts Tagged ‘advertising’

How to Make Your Blog Give You an SEO Boost

Nov 17th, 2021

I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

The Sun Stops Here: Mike Burke Finds his Team

Sep 22nd, 2021

Mike Burke’s first car was a 1984 Ford Escort Station Wagon, a four-speed, family-hauler that puffed black smoke at the onset of second gear. The 16-year old creative leaned into stenciling, drawing and airbrush work during his high school years—and it’s a good thing, too. He channeled the imaginative side of his brain to shield […]

What’s Your Brand?

Sep 1st, 2021

What’s your brand? It’s a question that was tossed from person to person during a Window Film Pros Clubhouse room this month, and it got me thinking about my company’s brand, my own personal brand and the brands of others. I reached out to 11 film stars to dive deeper. My Brand My overarching brand […]

Is Facebook Marketing Old News?

Jul 17th, 2019

In my business, I often find myself having conversations with people regarding whether Facebook is still a valuable place to spend advertising dollars. Since some feel fewer people are using the platform, they question whether the impact is as good as it once was. I wanted to share some recent data gathered from the Pew […]

Gaining Consumer Pinterest

Jan 23rd, 2013

While many companies have become comfortable using social media sites such as Facebook and LinkedIn to bolster their brands, one newer site on the horizon may promise much more for window film retailers. Pinterest—a website that allows users to save images and information they find attractive to special boards—may be the new Internet-based solution for […]

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