Upside-Down Thinking

How Two Things That Look-Alike Can Help Your Business

Dec 16th, 2020

In last month’s article, I wrote about ways you can use a marketing “loop” button to increase the effectiveness of your advertising. At the end I mentioned that this month we would take this concept a bit further through the use of look-alike audiences. To get started, a quick review of something I mentioned last […]

Are You Using Your Marketing Loop Button?

Nov 18th, 2020

Did you know that your marketing has a “loop” button and it can be one of the most valuable things you can do? What do I mean by a “loop” button? Simply put, it is placing your marketing back in front of people that have already shown an interest in your product or service. There […]

Don’t Make This Huge Marketing Mistake in 2020 (Part 3)

Oct 21st, 2020

This is the final installment of this series designed to help you avoid a huge marketing mistake in 2020. In the first two articles of the series we focused on the overriding importance of Google for any small business and how critical it was to create, verify and optimize your Google My Business listing. In […]

Don’t Make This Huge Marketing Mistake in 2020 (Part 2)

Sep 16th, 2020

In the previous article found HERE, we discussed the importance of your Google My Business listing and how neglecting that would be one of the biggest marketing mistakes you could make in 2020. In this article, I want to focus in on why the Google Map Pack result placement is so important. Based on research […]

Don’t Make This Huge Marketing Mistake in 2020 (Part1)

Aug 19th, 2020

I don’t think I am overstating it to say that this may be one of the most important marketing related articles I have ever written for this magazine. It is important enough that I am breaking this content down into three separate pieces to make sure we cover as much as possible. So, what is […]

Small Business Mistakes to Avoid in a Post-COVID Environment

Jul 22nd, 2020

As we continue to navigate through COVID, we have been learning what is working and what is not working for our clients. We wanted to take a moment to share some mistakes to avoid as you navigate through this season that will benefit you not only now, but also into the future. Failing to Adapt […]

Stop Wasting Facebook and Instagram Ad Dollars!

Jun 17th, 2020

I have wanted to write this article for some time, as this has become one of the most common mistakes I see when my agency begins working with a new client. As a part of the initial consultation, we might ask if they have been doing paid advertising for Facebook or Instagram. Often, the answer […]

The New Marketing Normal … Nothing is “Normal!”

May 20th, 2020

I think it would be safe to say that these past couple months have been far from normal. As I write this, things are beginning to open back up in many parts of the country and it feels like so many people want things to get back to “normal” as quickly as possible. This feeling […]

Marketing In The Midst Of A Crisis

Apr 22nd, 2020

As I write this article, we are in the middle of the global COVID-19 crisis. While this was certainly my motivation for writing this article now, the concepts I will share can apply to marketing during any time of crisis. I hope all of you are doing well and that we will soon be emerging […]

Tough Times Don’t Last – Prepared Businesses Do

Mar 18th, 2020

As we enter some uncharted territory in many ways, I thought it might be a great time to go over some basic things that can help your business last through the tough times. While this is not a comprehensive list, I think you will find that it will serve as a basis for putting together […]

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