Upside-Down Thinking

Three Tips to Increase Engagement on Your Social Media Posts

Apr 27th, 2022

If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]

Why Should I Care?

Mar 16th, 2022

It seems like an odd question, but it is crucial with marketing. Before customers gain interest in what you are trying to promote or sell, they first need to see why it is necessary or meaningful. You should ask yourself the following when creating content or a piece of marketing: “Why would the potential customer […]

3 Ways to Write Better Ongoing Content for Your Website

Feb 16th, 2022

Creating ongoing content on your website is essential. First, it keeps the site fresh. When content is added regularly, the website avoids stagnation and informs visitors that what they’re looking at is current. Second, it is good for Search Engine Optimization (SEO). Ongoing content can be used to fulfill your SEO strategy and get an […]

Resolve to Take Your Marketing to the Next Level in 2022

Jan 19th, 2022

A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]

3 Critical Marketing Components to Have in Place For 2022

Dec 22nd, 2021

As we come to the end of 2021, this has been an abnormal year to say the least. With many beginning to think about 2022, I wanted to share three critical marketing components to have in order as we head into the New Year. A Properly Sorted and Optimized Website: Our company views a website […]

How to Make Your Blog Give You an SEO Boost

Nov 17th, 2021

I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

What Does Optimizing Google My Business Mean?

Aug 18th, 2021

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

Some Key Advice Regarding Local SEO And How It Differs From Standard SEO

Jul 21st, 2021

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

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