Upside-Down Thinking

How to Make Your Blog Give You an SEO Boost

Nov 17th, 2021

I often get asked what content should be added to a website to help with search engine optimization (SEO). While there are many ways to improve the SEO of a website, a blog can be one of the most impactful. A blog is often longer-form, and that allows many options to create SEO-friendly content. This […]

The Foundational Elements of Marketing

Oct 20th, 2021

I often get asked to help clients put together a basic marketing plan and create some structure around marketing strategy. As a result, I wanted to share this handy format that will help you as you plan your marketing. These are the four elements of the process…Who, How, What & Why. Who – Is Your […]

What? Where? When? Which? To Land Your Intended “Fish”

Sep 22nd, 2021

Some of you might be asking, “What does fishing have to do with marketing?” Fair question—we are speaking of fishing metaphorically. I want to discuss why proper targeting for your marketing efforts is so important and fishing lends itself to the proper visual, so hang with me. In fishing, different nets and techniques are used […]

What Does Optimizing Google My Business Mean?

Aug 18th, 2021

Many of you have heard me mention optimizing your Google My Business page to get maximum exposure for local marketing. One issue that is often overlooked is optimizing this page to get the most benefit. What are the components of page optimization? Let’s take a look. 1. List all services that you can for your […]

Some Key Advice Regarding Local SEO And How It Differs From Standard SEO

Jul 21st, 2021

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

The “Marketing” Benefits of Attending The Window Film Conference and Tint-Off (WFCT)

Jun 16th, 2021

As I write this, I am still catching up from last week at the WFCT. As this column typically deals in topics related to marketing, I wanted to explain the benefits of attending this show as it related to this subject. The first benefit is something I have spoken extensively about in the past—the time […]

Why Local Marketing and SEO are So Important for Your Business

May 19th, 2021

I have written many articles over the last several years about the importance of Search Engine Optimization (SEO) and creating a website that is designed to perform well for your desired search results. This month, I want to focus on the importance of localized marketing and SEO and why this is so important to your […]

Seven Google Factors of Page Experience and Why They Matter

Apr 21st, 2021

Most people want their websites to look great and perform when it comes to search engine optimization (SEO). This was once a much more straightforward issue. You were able to look at your website and determine if it looked good and there were also a variety of SEO strategies to help your website come up […]

Is Lack Of Security Costing Your Website The Ranking It Deserves?

Mar 17th, 2021

We all know the Google algorithm effects where websites show up in searches changes on an ongoing basis. They never really tell you the exact formula to follow in order to get the best results, but they do give insight into the things that they feel are important. When they do give you a peek […]

If You Do Any Facebook/Instagram Marketing, Please Read This!

Feb 17th, 2021

I typically do not like to use these articles to get too in the weeds on technical issues. However, in this case, because so many of you are advertising on Facebook and Instagram, I thought it was imperative to pass this information along. What am I talking about? A new update being rolled out by […]

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