“Every healthy industry has a healthy trade magazine.” This sentence has rung in my head ever since I heard Debra Levy, Window Film magazine’s publisher, say it. The same can be said for a trade’s convention. Many industries are not healthy. How would you like to be in mortgage lending right now? What about working […]
Next week, the entire industry will descend upon Virginia Beach, Va., for the 2023 International Window Film Conference and Tint-Off™ (WFCT). While a must-attend for tint shop owners, the event is also an invaluable opportunity for Window Film magazine’s coverage not just that week—but also year-round. Here’s why. While many attendees won’t be strangers to […]
Nine years ago I started my first job out of college—assistant editor of Window Film magazine. Now I’m back. We’re in the heat of Tint-Off™ planning (by the way, have you registered?), but I wanted to say a brief hello again for my first newsletter in almost a decade. Being the editor of Window Film […]
Forget Las Vegas. After a recent trip to San Antonio, home to the 2016 International Window Film Conference and Tint-Off™ (WFCT), I’m convinced this city is one of the best locations to hold a convention in the U.S. Furthermore, the city’s size, amenities and hotspots seem to be made exclusively for the members of our […]
We ran a guest blog recently by one of my colleagues, Nick St. Denis. Titled “OH NO! THE CREATURES ARE COMING!” the blog explains why he thinks working with Millennials (the generation born between the early 1980s and late 90s) should not be as big of a deal as it’s been made out to be. […]
For many of you, living in a small town is a strategic part of your business plan. You’ve cornered the market, are the only tint shop in town and you’re doing quite well. Such exclusivity to your customers has allowed you to live the life you want, including raising a family. And while monopolizing a […]
It’s a trade show unlike any in the world. Every year, nearly 200,000 people descend on Las Vegas to attend CES (formerly known as the Consumer Electronics Show). It fills multiple convention centers and, if you’re lucky, your hotel, food and Uber ride will only cost 4.1 times what it usually does. What Is CES? […]
It’s the end of the year, and while many people use this as a time for reflection, I want to do the opposite. Rather than reflect, I’m going to project. Here’s some of what I know will be happening in window film this year, followed by some predictions. Window Film Magazine This magazine is hard-launching […]
Day three of SEMA brought a lot more than three bullet points to be shared, but at this point, it’s become tradition. Here are day three’s standout: 1) Distributors are Key Many manufacturers new and old to window film are at SEMA because of distributors. Whether it’s that they’re exhibiting alongside their distributor, as is […]
Today, it rained in the desert. There was also some decent-sized hail falling from the sky. But even that couldn’t keep business from happening. Here are a few things I picked up on during the SEMA Show’s second day. 1) People are Doing Actual Business So yesterday I told you about how the show floor […]
