The New Guy

Competition Corner: Ray Martinez

May 11th, 2022

San Antonio’s 2022 rendition of the International Window Film Conference and Tint-Off™ (WFCT) is only 126 days away. The Henry B. González Convention Center hosts the Automotive Tint-Off™ Division, Architectural Tint-Off™ Division, Paint Protection Film Division and Decorative Film Competition. Ray Martinez, manager of Mr. Tint’s Vista, Calif., location, is currently prepping for a gauntlet […]

“Wherever You May be …”

May 4th, 2022

Colin Cowherd kicks off his sports talk show The Herd with the same enthusiastic introduction each time: “Wherever you may be and however you may be listening …” The punchy, persuasive welcome aimed to attract audiences over the long term—and it did. I started tuning in at 14 and haven’t stopped since. Why, after all […]

A Modena Man

Apr 20th, 2022

Ferrari founder Enzo Ferrari was born in Modena, Italy, in 1898. The automotive icon’s birthplace is home to the Fiorano Circuit, where his creations have been tested and pushed to their limits since 1972. Marcello Becchi, vice president of sales and marketing at decorative film supplier Vetrilite in Coral Springs, Fla., was born five years […]

Event Season

Apr 6th, 2022

It’s 9:33 a.m. at Hartsfield–Jackson Atlanta International Airport on a rainy Tuesday. I’m penning this blog as flight attendants prepare our plane for flight, my first since I visited Palmetto Protection Films in Myrtle Beach, S.C., last December. I’m headed to Glass Expo Northeast (GENE) ´22 in Uniondale, N.Y., for coverage geared towards readers of […]

The Great Changeup

Mar 30th, 2022

Major League Baseball’s (MLB) opening day lands on April 7, eight days away. Changeups are sure to be constant during the Boston Red Sox/New York Yankees duel, but I have a different kind of pitch on my mind today. I caught up with Kyle Rehatchek to detail the curveballs associated with a daunting career change. […]

Tractor Trials

Mar 2nd, 2022

Farmland is part of the ride when traveling to and from Milledgeville, Ga.’s, Georgia College and State University. I traveled the route frequently from 2016 to 2020, when I studied mass communication. Tractors trekked the fields and came into view constantly. Today, I look at the machines in a whole new way. In Tractor Tinting: […]

What’s Your Pain Point?

Feb 16th, 2022

This week’s lead story covers employee retention, but companies are also grappling with a labor shortage, reduced spending power, a stagnant supply chain and potential COVID-19 variants. What is your shop fighting most in these uncertain times? “The way the market is going, we’re trying to figure out whether or not we’re going to keep […]

Collier on Camera

Feb 9th, 2022

The 2021 SEMA Show allowed me to step in front of the camera and share personal insight and industry coverage from a different angle. Most of my content has been in writing, but I have engaging multi-media projects on the horizon. Take a look at what’s ahead. Conversing with Contestants The International Window Film Conference […]

Falcons and Film

Jan 26th, 2022

SoFi Stadium of Inglewood, Calif., plays host to Super Bowl LVI in a few weeks. The 298-acre stadium houses 100,240 fans and it will be the place to be on Sunday, February 13, 2022. My Atlanta Falcons won’t be in the big game, but my lifelong fandom holds value that extends into my life. The […]

Welcome to My Tech Talk

Jan 12th, 2022

The Las Vegas Convention Center (LVCC) Loop bridged the West Hall and North/Central/South Halls at the 2021 SEMA Show. Designed to transport more than 4,400 convention attendees per hour, the tunnels offer a glimpse into the future. Here are three forms of rising technology with possible industry implications. 1. Autonomous Vehicles A recent video from […]

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