The New Guy

Diving Deep with David Karle

Sep 8th, 2021

I created a series dubbed Get To Know Us during my communications internship at The Museum of Arts and Sciences (MAS) in Macon, Ga. The nine-subject Q/A series aimed to give middle Georgians context. What do they do for the museum and why? Today, I throw it back to my time at the MAS and […]

What’s Your Brand?

Sep 1st, 2021

What’s your brand? It’s a question that was tossed from person to person during a Window Film Pros Clubhouse room this month, and it got me thinking about my company’s brand, my own personal brand and the brands of others. I reached out to 11 film stars to dive deeper. My Brand My overarching brand […]

The New Guy—Tinting To Go

Aug 25th, 2021

Is there anything that can’t be ordered online these days? Thanks to companies like Carvana and Uber Eats, cars and carbs can be ordered anytime, anywhere. Services of all kinds are expanding their reach in an increasingly intertwined national and global landscape. Jason Omoletski dubs himself the ‘original traveling tinter,’ and he has a new […]

The New Guy—What’s Your Why?

Aug 4th, 2021

Small talk often includes a common question: “What do you do?” We’ve all heard it and we’ve all replied with our designated job title, time after time. But we’re rarely asked why we do what we do, even when the going gets rough. When Jimmy Nance, owner of TNT Window Tinting in Orange City, Fla., […]

The New Guy—Who Was Your Toughest Customer?

Jul 28th, 2021

Last week, I highlighted difficult customers and their various forms through several film shop owners. We saw owners retell run-ins with customers that displayed traits of perfectionism, impatience and control. For Sharyn Volpe, co-owner of Frederick Window Tinting in Frederick, Md., her negative interactions with customers have intensified since the onset of COVID-19. “I think […]

The New Guy—Striving for More in the Sunshine State

Jul 14th, 2021

Even as a journalist on the sidelines, the competitions at this year’s International Window Film Conference and Tint-Off™ (WFCT) were intense. The attention to detail, the passion, the focus and the fight were all on display, and as a fan of competitive sports, for me it was a spectacle. There may have only been nine […]

The New Guy—The Cycle Begins Anew

Jul 7th, 2021

I am wrapping up articles for WINDOW FILM magazine’s July/August issue this week, and it’s a methodical process. My wrap-ups don’t involve vinyl or paint protection film. Instead, they incorporate systematic, methodical triple checks, restructurings and reviews that ensure I cover and highlight your industry with care. As I hit save on July/August and reflect […]

The New Guy—Two Month Check In

Jun 30th, 2021

Two months already? I might have to remove ‘new’ from the blog title if time keeps flying like it is. Now a newcomer of eight-weeks, I want to highlight my brief time in the industry by detailing a few of my industry takeaways. • The industry’s resilience has stood out. As I covered last week, […]

The New Guy—A Fearless Film Industry Stands Firm

Jun 23rd, 2021

A once-in-a-century pandemic, destructive unrest and continuing supply chain issues—you could say the wide world of window film has had its plate full for the past 15 months. And while challenges remain, I’ve observed crack-proof perseverance and determination in my short time covering the industry. The International Window Film Conference and Tint Off™ (WFCT), which […]

The New Guy—A Different Kind of Car Show

Jun 16th, 2021

Welcome back to The New Guy, a weekly blog where I—recently-hired assistant editor and newcomer to the window film industry—share my experiences, lightbulb moments and personal opinions. This week, I want to talk about how a WFCT experience converged and paralleled with one of my favorite childhood memories—the Atlanta International Auto Show. As a kid, […]

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