The New Guy

A Head Full of Dreams

Aug 17th, 2022

What does music mean to you? From the home office to the conference room to an installation bay full of Porsches and Teslas, soundtracks help drive focus and energize equilibrium. It’s an area that Grammy-Award-winning guitar player Salvador Hurtado knows well. “I wanted to make a tool, but I wanted it to be free,” Hurtado […]

Reaping the Rewards of Reddit

Jul 13th, 2022

Everyone has a preferred social media platform. Maybe you enjoy the endless scrolling of Instagram or the instantaneous news alerts from Twitter. Reddit is my favorite recreational tool that could hold hidden value for window film businesses. What’s Reddit? Reddit is a social news aggregation, content rating and discussion website. The platform had 430 million […]

New Cars, New Strategies

Jul 6th, 2022

Chrysler Capital researched the most popular searches that can help prepare you and your business for the hottest cars right now. XPEL trainer Marco Cazorla says structuring marketing efforts around the results could pay dividends. “It’s important to use real data like this for outside-of-the-box thinking,” Cazorla says. “For example, create content you can market […]

San Antonio Snippets

Jun 22nd, 2022

I visited San Antonio from June 6-10, taking in the sights and sounds of the city and meeting with several film dealers ahead of the 21st Annual International Window Film Conference and Tint-Off™ (WFCT). Day one of the show is 84 days away, and excitement is building. Seeking Support Jaime Wheeler founded Alamo City Window […]

A Conversation with Chris West

Jun 15th, 2022

I toured XPEL’s headquarters in San Antonio last week, scanning the labs, training rooms and the company’s expansive warehouse. My tour guide was Chris West, XPEL’s director of automotive films. After my walkthrough, we sat down to chat about his first experience with paint protection film (PPF), the art of business ownership and his new […]

Competition Corner: Johnny Klassen

May 18th, 2022

Perhaps your competitive spirit drives you to tint. Maybe it’s the pursuit of perfection or the pleasure of delivering sublime customer service. Johnny Klassen, owner of Solar Reflections Window Tinting in Grand Island, Neb., is all about cars. WF: What inspired you to enter the window film industry? Klassen: I’m a car guy. My first […]

Competition Corner: Ray Martinez

May 11th, 2022

San Antonio’s 2022 rendition of the International Window Film Conference and Tint-Off™ (WFCT) is only 126 days away. The Henry B. González Convention Center hosts the Automotive Tint-Off™ Division, Architectural Tint-Off™ Division, Paint Protection Film Division and Decorative Film Competition. Ray Martinez, manager of Mr. Tint’s Vista, Calif., location, is currently prepping for a gauntlet […]

“Wherever You May be …”

May 4th, 2022

Colin Cowherd kicks off his sports talk show The Herd with the same enthusiastic introduction each time: “Wherever you may be and however you may be listening …” The punchy, persuasive welcome aimed to attract audiences over the long term—and it did. I started tuning in at 14 and haven’t stopped since. Why, after all […]

A Modena Man

Apr 20th, 2022

Ferrari founder Enzo Ferrari was born in Modena, Italy, in 1898. The automotive icon’s birthplace is home to the Fiorano Circuit, where his creations have been tested and pushed to their limits since 1972. Marcello Becchi, vice president of sales and marketing at decorative film supplier Vetrilite in Coral Springs, Fla., was born five years […]

Event Season

Apr 6th, 2022

It’s 9:33 a.m. at Hartsfield–Jackson Atlanta International Airport on a rainy Tuesday. I’m penning this blog as flight attendants prepare our plane for flight, my first since I visited Palmetto Protection Films in Myrtle Beach, S.C., last December. I’m headed to Glass Expo Northeast (GENE) ´22 in Uniondale, N.Y., for coverage geared towards readers of […]

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