Congratulations, you started a business! This is exciting for many, yet daunting as you now control your own destiny. The initial months or years of operation are spent wearing many hats. An owner-operator is a salesperson, installer, porter, janitor, and accountant. It’s fulfilling and empowering, but it can also leave many owners burnt out from […]
I am excited to be a contributor and share insights I have garnered over my many years in our industry. Seeing as we’re kicking off 2022 with New Year’s Resolutions, I thought a good start would be talking about road maps. When visiting and consulting with shops across the country, I liked to sit down […]
Chris West entered the industry in 2003 while working as a civil engineer in Alaska. He ultimately left his engineering career to dedicate himself full-time to his new shop—Clear Car Armor. After adding tint, detailing, vinyl wraps and performance add-ons, the name was changed to CCA Motorsport. Starting in 2017, Chris began traveling to provide consulting, training and bespoke installs across the country and internationally. In 2021, he sold CCA Motorsport and took a full-time position with XPEL as the director of automotive films.
