Changing Tides

I have blogged about the potential for a recession, diversifying during the off-season and persevering. A marketing plan is one key component in these areas. Every business should have a well-thought-out business plan; a key part of that plan should be a comprehensive marketing objective. The Roadmap A good marketing plan is crucial for any […]

I think it’s fair to say every person on earth has faced some form of adversity, forcing them to persevere. It’s no different for the small business owner. Industry veterans have faced multiple challenges. The 1980s had recessions and inflation; the 1990s a period of economic boom with its own challenges; the 2000s brought increased […]

Happy New Year! 2023 is here with its fresh start and blank slate. Many of us set personal resolutions to get healthier, travel more, save more money, spend more meaningful time with others or a host of other promises. But what about setting resolutions for our business? If you did that in 2022, congratulations! Now […]

Thanksgiving is over, and Christmas and a new year are just around the corner. 2022 will be gone in the blink of an eye, so now is the time to prepare for 2023 tax filings. That may spark feelings of dread, panic and even anger for some. Others have been through this too many times […]

Depending on your location, your window film business may have a slower season than others. Here in South Carolina, we have a short slow season, typically in December and January. But in other parts of the country with intense winter seasons, those slower months are likely more prolonged. So how do you keep steady business […]

Have you considered attending the upcoming International Window Film Conference and Tint-Off™ (WFCT) but can’t justify how the expense can benefit your business? I will explain a few areas of the conference that can boost your company forward. 1. Seminars: There are so many speakers talking about the different facets of running a business and […]

The end of June has arrived, and we are halfway through 2022. Has your business completed its mid-year review yet? Do you know what a mid-year review is? If the answer to either of those questions is “no,” let me help you grasp the importance of completing one now. It’s an essential check-in—or check-up—on the […]

Are you prepared for the potential ebbs that your business may experience over the next year? Although economists’ opinions are divided, key indicators point towards a U.S. recession by 2023. What you do now could make or break your business, leaving you successful or bankrupt. The Basics What is a recession anyway? The non-profit organization […]

The past two years have delivered unchartered territory to all businesses, from global corporations to the sole proprietor. Even as consumers, we had to adjust to constant changes, which haven’t been easy. However, the challenges have been more complex for business owners. From shutdowns to employee shortages, supply-chain issues to inflation, how do you adapt […]