A recent poll of U.S. homeowners who have experienced fading of household furniture or floors near sunny windows found 63% would consider having window film professionally installed to help reduce the sun’s heat, glare and its fading impact on furnishings for only a fraction of the cost of replacing the window itself, according to the International Window Film Association (IWFA).

Window films block 99% of the sun’s harmful ultraviolet (UV) rays that are a leading cause of fading, along with light, heat and other lesser factors, according to the IWFA.

“Americans are spending more on furnishing their homes, so they naturally want to preserve the investment they have made for as long as possible and it seems they know enough about the harmful impact of the sun’s UV rays to see window films as a way to reduce the sun’s damage,” says Darrell Smith, executive director of the IWFA.

In addition to helping to reduce interior fading, professionally-installed window films may upgrade existing windows to improve their energy saving performance at a fraction of the cost of replacement windows.

This survey was conducted online within the U.S. by The Harris Poll on behalf of the IWFA from April 25-27, 2023, among 1,430 U.S. homeowners ages 18 and older, among whom 688 experienced fading. For this study, the sample data is accurate to within +/- 2.9 percentage points using a 95% confidence level.