Robert Ohman created industry tool SoakShield.

KDX Films, a manufacturer of automotive and architectural films, has named Robert Ohman as its newest area sales representative and installation trainer. Ohman was the store manager at Missouri City, Texas’, Tint World and founded SoakShield. He begins his next chapter at KDX Films on February 27.

“I am excited to join KDX and contribute to the company’s success,” Ohman says. “I am looking forward to working with the talented team at KDX and helping shops find the best solutions for their needs through customer service, training and support.”

Ohman entered the industry in 2004 when he opened his own window tinting, car audio and accessories shop. By 2012, he had a well-known and established business. In 2017, Ohman aimed to help installers protect themselves and their customers’ vehicles from water damage. He then invented “soap rope,” which ultimately became SoakShield. SoakShield is an “absorbent rope used for absorbing water running down behind the dash of a vehicle while installing film, helping to protect the electronics and other parts from water damage. The SoakShield rope is also used to collect the water that would absorb into the top layer of what the dashboard is covered in. Example: leather, suede, vinyl and cloth. It is available in 14 countries.”

Ohman understands the importance of customer service and satisfaction and is passionate about helping others, per the release.

“I always knew Robert would make an amazing film rep,” says Jody Knight, director of business development at KDX. “His passion and commitment to this industry will be a great asset to our team and enhance our customers’ experience.”

“Robert Ohman will be a great addition to the sales and training team at KDX Films. With the addition of Robert, KDX will be well-positioned to continue its growth and reach within the industry,” said a press release issued by the company.

Editor’s Note: Are you an industry company eager to share store expansion plans, new hires or acquisition details? WINDOW FILM and PPF magazines are the ideal spots for exposure. Reach out to editor Chris Collier at ccollier@glass.com for potential coverage.