CoolVu Franchise Reaches 20 Territories

July 27th, 2022 by Chris Collier

FutureVu Brands subsidiary CoolVu launched a new franchise opportunity to promote glass and surface solutions in January 2022. Since then, the company has hosted three training classes at its headquarters in Marietta Ga., and opened 20 territories across the United States.

The CoolVu franchise now has 20 territories across the United States.

“The retrofit architectural films and graphics markets are booming,” says FutureVu Brands CEO Jeff Franson. “CoolVu is a high-end, low-cost, high-profit opportunity for both the sole operator or executive looking to build a more substantial business. Our vision is to attract, enable and shepherd 300-500 CoolVu businesses that are tracked to produce $1 million in local revenue over the next five years. We have high confidence we can deliver on this plan while building significant asset value for our partners and having fun along the way.”

Georgia, Minnesota, Florida, Louisiana, Texas, Colorado, Tennessee, North Carolina, Arkansas and Oregon have franchise locations up and running. CoolVu Franchise Concepts president Mike Herrera’s career in franchising spans 30 years and includes leadership, marketing, sales and business development positions. He says, “I’ve learned so much that I believe has led me to where I am today … I love the challenge of growing the CoolVu brand.”

Mike Herrera leading a training session.

“Mike Herrera is a great leader for this brand and a key part of the next chapter of our growth story,” Franson says of his colleague. “His experience in the space is extensive and rare. Mike has a passion for business development and is well-regarded in the franchise space. Most importantly, he’s got a strong vision underpinned with a foundation built on transparency and trust.”

CoolVu franchisees operate in protected territories, supported by sales and marketing programs. The company says this opportunity will empower franchisees to establish their businesses while relying on corporate support to help fulfill supply and inventory demands.

“Our focus is on architectural markets and includes more than window film alone,” Franson adds. “Commercial graphics and surface finish products are equally weighted in our opportunity. We provide centralized printing and production capabilities for our franchisees and CoolVu-branded product lines to enable our partners to sell distinct products in their protected territories from a home office.”

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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