Randy Hutson Emphasizes Film over Fear During WFCT Seminar

June 8th, 2021 by Chris Collier

Opening day of the International Window Film Conference and Tint-off™ (WFCT) was highlighted by a slate of insightful seminars. Randy Hutson purchased Five Star Window Coatings, Grand Rapids, Mich., in 2005. For Entering the Decorative Market, Hutson used the seminar stage to sound off on decorative film’s lucrative potential.

“There’s a huge lost revenue stream if you’re not doing decorative window film,” Hutson said. “Whether it’s frost, custom, plotted, printed—whether you do it in-house or if you source it out—[it’s a] huge lost revenue stream if you’re not doing it.”

Hutson said that decorative film comprises 60% of Five Star Window Coating’s business in 2021 and has been the driving force of his company. His shop offers 3M™ Fasara™, 3M™ DI-NOC™, SOLYX®, Casper™ Cloaking Film, custom printing and custom plotting.

“Sourcing [projects] out is the best way to get started,” Hutson said. “Don’t run out and buy a plotter, [and] don’t run out and buy a printer—source it out. Number one [reason]—education. They’re going to educate you on how to install it, what to use and how to hit the spec.”

Hutson recommends shops learn by pushing perfection to the side and learning by doing.

“Everyone at some point has messed [decorative film] up,” Hutson said. “And that’s how you learn, but you can’t let fear keep you from doing it because there’s too much money you’re leaving on the table by not doing it. You can start small and then build up to what you want to do.”

WFCT continues through Wednesday. Stay tuned to windowfilmmag.com for the latest news from the event.

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