Window film companies looking to expand their product portfolios with paint protection film should plan to attend the International Window Film Conference and Tint-Off™ (WFCT), June 7-9 at the Orange County Convention Center in Orlando, Fla.

Paint protection film (PPF) is a thermoplastic urethane applied to the painted surfaces of cars (and other products) in order to protect the paint from stone chips, bug splatters, and minor abrasions. PPF can be a great revenue generator, but there are many things to think about before you add this to your list of services. Do you have enough space and staff? Do you know what customers are looking for? Are you ready for all the challenges this will bring?

WFCT has developed a targeted educational track around PPF to answer these questions and more. Take a look at the line-up that will take place on Monday, June 7:

8:00 a.m. – 8:45 a.m.
Sales Strategies
Want to learn how to sell paint protection film from those who do it every day?
Speaker: Sid Maharajh, co-owner of Genesis Window Tinting in Elk Grove, California, will share tried-and-true best practices in selling PPF.

9:00 a.m. – 10:00 a.m.
The Hard Truths About Getting into the PPF Industry
Paint protection film is a great revenue generator, but there are many things to think about before you add this to your list of services. Do you have enough space and staff? Are you ready for all the challenges this will bring?  This seminar will tell you everything you need to know to make sure you are prepared for adding PPF, and helping your business be successful.
Speaker: Jamie Werner is a sales manager/corporate trainer at PremiumShield, and he serves as a judge for the Paint Protection Film Competition held annually during WFCT.

10:00 a.m. – 10:45 a.m.
Adding Ceramic Coatings
If  you  offer  PPF,  but  not  ceramic  coatings,  you  may  be  missing  a  big  opportunity.  The demand for this product is high and the market is in major growth mode. Find out from those who offer it, what you need to know to be successful.
Speaker: Kyle Owen, owner, Clear Bra Indy, and a PPFMag Top PPF Dealer, added ceramic coatings to his PPF business in 2016. He says he saw the potential, and “it hasn’t let me down.” Find out if it is the right fit for your business, and how to get started.

These are just a few of the sessions designed to help you grow your business. Health and safety protocols will be in place. For more information in the educational line-up, or to register visit wfctevent.com.