Upside-Down Thinking by Patric Fransko
by Patric Fransko
October 21st, 2020

Don’t Make This Huge Marketing Mistake in 2020 (Part 3)

This is the final installment of this series designed to help you avoid a huge marketing mistake in 2020. In the first two articles of the series we focused on the overriding importance of Google for any small business and how critical it was to create, verify and optimize your Google My Business listing.

In this last part, we want to focus on building out your Google Website from your Google My Business page. You can get to this feature by clicking at the area indicated in the picture above from your Google My Business home page.

Once you have opened this up, it will begin creating your Google website. This is a completely free feature that you should definitely complete. Once this feature opens up, you will be able to customize your site in a variety of ways. First, you can customize the unique URL for your site. Next, you can choose a color and design theme for your site. Finally, you can edit headlines, descriptions and other things to your liking.

The benefit of optimizing your Google My Business page that we discussed in part 2 of this series will now become evident. Google uses all this information, pictures and posts to create your unique Google website. Check out this partial screen capture on the left. It is essentially a one page website with sections that show your gallery, about us, customer reviews and posts you have created.

It also gives the visitor critical information like hours of operation, an easy click to call button, address and a “get directions” option as well. To better explain, I will just provide a link to one of our client’s Google website so you can see what it looks like. To reach that page, please click HERE.

The sooner you get these free features from Google working for you, the better. I hope that you have enjoyed this series and it helps you with your local marketing efforts.

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