Film Focus by Tara Taffera
by Tara Taffera
September 2nd, 2020

Short and Sweet—Review Tip

It’s my job to keep up with all the news related to window film—literally it is—so one of the ways I do that is by being a part of the many window film Facebook Groups out there. One topic that I have seen a ton written about—and many of you struggle with—is how to get customers to write a review.

I have seen a lot of posts on this and it’s great that so many people share ideas on the subject. But at the end of the day, even when you offer incentives it’s just hard sometimes to get the customer to take a minute and write you a positive review.

A simple incentive sometimes prompts the customer to write a review as was the case for me.

So this blog is going to be short and sweet, I really just want to pass on an idea—something I just did as a consumer and maybe it will work for you.

I recently bought a stand up paddleboard (SUP)—an inflatable one—so a pretty significant purchase. About two weeks after my purchase I received an email from the SUP company (after I had emailed them sending in my board registration) asking me to write a review. If I did they would send me a “special gift” and a T-shirt. First, let me tell you the last thing I need is another T-shirt but for whatever reason (and the fact that I love my board) I went to the site and wrote a review. I will admit there are only a few times in my life that I have ever even done this. The whole thing took about a minute. Once I did it they mailed me a shirt and a whistle to take with me when I go out—something I was pretty happy about and a great thing to have when I am out on the water alone.

So there you go. Maybe that inspires some ideas, maybe it doesn’t, but since I know many of you struggle with ways to get customers to write reviews, I thought I would share something that worked for me—a simple T-shirt and whistle.

Feel free to comment here or email me at ttaffera@glass.com. Would love to hear what works for you as I would love to write an article on this for a future issue. Good luck!

P.S. And if you think reviews don’t make a difference, they do. I spent hours reading them before I bought my board to make sure I bought the one that was best for me.

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