Window Film Businesses Share if They’ll Be Open Ahead of the Holiday and MoreJuly 1st, 2020 by Emmariah Holcomb
The holidays might have a new look since many states are still working to minimize the amount of COVID-19 outbreaks while stay-at-home orders are being lifted. Window Film magazine reached out to a number of industry businesses to see how Independence Day will be observed and if customers should look for upcoming promotions. While many are looking to take advantage of increased business coming in, others are preparing to close on Friday, July 3, 2020.
Bob Williams, Pro Tools Now owner, says his business will be closed Friday, July 3, 2020. According to Williams, business has increased since Georgia’s stay-at-home orders have been lifted. New York Window Film Co.’s office will also be closed this Friday, according to Jennifer Haynie, the company’s graphics assistant and marketing manager, the business will notify their customers. As for promotions, she said the company typically offers them around the holiday, but this year its owner Steve Pesce, chose to wait a little longer before offering any deals.
“Our office officially opened again on June 8th and we are picking up where we left off,” said Haynie. “Every day is different, and security film has been the most requested. Summer is our peak season but it probably takes a couple more weeks for our usual request amount. Slow and steady but as a team we are all thankful and relieved to be back working.”
Johnson Window Films stated the family-owned company would also be closed tomorrow in observance of Independence Day. According to the company’s statement, it will continue offering occasional promotions for certain films.
“We work to do this [offer promotions] as often as possible in order to provide the best price for our dealers. Whatever we can do during this time to help our dealers stay in business, we will try to incorporate into our promotional planning,” a portion of Johnson Window Films statement reads.
Ty Sullivan, SPF Window Tinting vice president, said the business will remain open to keep up with current demand.
“We had customers calling us as far back as 60 days ago asking for work to be performed on this date. We left it blocked off for a potential closure, but we filled it up immediately for both residential and automotive as soon as we made it available,” said Sullivan.
He added the company has seen the largest quarterly increase in its automotive sector in the history of business. This is one reason behind the company’s decision not to offers additional promotions or discounts during the holiday weekend.
“We will be open, and while an extended holiday weekend would be nice, we are ridiculously busy and prefer to “make hay while the sun shines” as they say,” said Jordan Campbell, Fusion Tools vice president.
According to Campbell, the business experienced a brief slow period for about two to three weeks when tool orders were slow. However, since then business has picked up.
“I’m not sure if it’s due entirely to the economic stimulus programs, the fact that we have moved to a new location, the extremely beautiful sunny season our area is experiencing, or a combination of all of those factors,” Campbell responded when asked about the recent increase in business.
When it comes to offering additional incentives to consumers, she thinks each company should evaluate its finances prior to making any offerings.
“I think each business should tailor discounts and promotions to what they need in order to thrive and succeed whether there is a crisis or not. Personally, with the amount of uncertainties in the world today I do think a certain amount of caution with finances is definitely wise. It never hurts to save money when you can afford to,” Campbell said.
For those wondering if the International Window Film Association (IWFA) will be accessible during the holiday weekend, its executive director, Darrell Smith says the association’s office will be closed.
“While the IWFA will be officially closed for business, it monitors the phones both on Friday and Monday on all weekend holidays and usually stagger employees who want to be off on Monday with those who prefer to be off on Friday,” said Smith.
Smith also encourages industry members to familiarize themselves with the association’s new program.
“The IWFA has launched an industry-wide program dubbed Rock n’Roll offering marketing assets and advice to all in the window film industry in response to the economic impact of the COVID-19 crisis,” said Smith.