Expert Advice on Applying Digital Platforms to Market Your Business

November 26th, 2019 by Emmariah Holcomb

Patric Fransko, president of Eye Magnet Management, shared insights on how businesses should be aware of and utilize digital marketing. “There is a huge opportunity for businesses to spread their company brand throughout the web with digital marketing,” Fransko said.

He addressed attendees during his Morning Coffee With discussion at the 2019 International Window Film Conference and Tint-Off in Indianapolis.

The conversation also incorporated the benefits of having a strong website. According to Fransko, all window film businesses should be paying attention to how their company websites are seen by their potential customers.

“A lot of people don’t know that they need window film or what it can provide for other types of businesses, that’s where you come in, but if you don’t have a strong website, how will potential customers know you’re the expert,” asked Fransko. “You want to think narrow not wide. You need to narrow down the audience and create content for them,” he added.

Having professional accounts versus personal accounts on platforms such as a LinkedIn, were asked by a few members of the audience. Fransko addressed their concerns by saying having a company specific page will allow one central place to promote your business from there you can link or share items to a personal page.

“It’s important to create a company page for your business. This will be a place where you can tell the story of who your company is and what services you provide. If you already have one set up make sure all of the posted information is accurate,” Fransko said. “Once several items are posted on the company page share them to your personal profile. You might be surprised at how many people organically see these posts,” he added.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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