Film Focus by Tara Taffera
by Tara Taffera
August 7th, 2019

A Picture (or Video) Really is Worth a Thousand Words

If you are a window film business and offer security film, you know why it’s a great product and service for the public. Sadly, there’s a tremendous need for it and it’s one your business can solve. Now, all you have to do is sit back and take the orders right? If only it were that easy. Thousands of companies have great products, but it often comes down to how it’s being marketed.

I received an email from one of WINDOW FILM magazine’s Top Dealers for 2019 that said: “Check out the following active shooter simulation/demo we did with Houston ISD last week & 3M ultra-safety films & 4 side IPA attachment.” So I watched it and thought: Wow.

Say there’s a building owner thinking about adding security film but is on the fence, and then a video like that comes their way. I’m not advocating that company or film. I’m saying, wow, what a great way to show the advantages of a product when it is, sadly, needed. We all know words say a lot, but sometimes, photos and videos can really convey a message in a more powerful way.

What tools do you use to showcase a particular product category? To really show, like in the case of security film for example, that adding this product can truly help save a life.

If you don’t offer security film currently, and have been thinking of it, there will be a few offerings during The International Window Film Conference and Tint Off™ September 4 to 6 that you may want to think about.

On Thursday September 5, from 8 to 9 a.m., during the International Window Film Association’s (IWFA) Education Day, Chris Obney from Accent Distributing will explain how attachment systems are important to any security film job. He’ll also explain the differences between wet and mechanical systems.

On Friday, the show will include a demonstration of a security film and attachment demonstration from 9:30 -10:30 a.m. on the show floor. Window Film Depot will lead that demonstration and you won’t want to miss it, whether you are a veteran, or someone considering this as an add-on.

Take a moment to consider how you market all of your products. Is it compelling? Will it make that building or car owner, or residential customer want to take action on your product?

I hope to see you at the show.

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