I’ll admit to being somewhat of a newbie to the industry, as I’ve been in it for about six years. My position in our company is mainly administrative and I spend most of my time staring at my MacBook until my vision begins to blur, that’s usually sometime around 10:30 at night. If I do happen to do an installation, it’s usually a large ﬂat glass job that requires extra manpower, or a vehicle’s back windows. I always seem to get stuck laying down in a Corvette hatch or dancing around seatbelts these genius automobile engineers put right in front of a rear cargo window. Being small has its advantages and disadvantages; I’m not complaining because I love being a shop girl. I think it beats the heck out of a 9-to-5 desk job, or a 5-to-9 waitressing gig. For the most part, life as a labored secretary is pretty good.
Being on the paperwork end of our operation means I’m also the sales clerk. One hurtle we face is the never ending client request for a discount. On one hand I understand, it never hurts to ask and hey, who doesn’t like paying less? One the other hand though, Jeesh! What a bunch of cheapskates!
I don’t even pretend to haggle. I’m very upfront and honest about it. My answer to inquiring customers is usually “We’re already priced as low as we can be.” Our shop is one of the higher priced shops in the area, and for good reason. We have a brick-and-mortar business with real insurance and employees. We’re a thriving American business and in this country it costs a lot to be in business the right way. Property taxes aren’t getting any lower folks. Can I get an Amen?
My boyfriend, Nick, has this saying and it’s one of my favorite quotes. “I’ll happily explain why I’m one of the most expensive shops, I’d hate to have to explain why I’m the cheapest.” It says so much while saying so little, one statement ﬁlled with so much innuendo. Could you imagine trying to explain why you’re so cheap to a customer? I can’t, yet I ﬁnd myself fully aware of the mobile guy trekking around town doing jobs in driveways for almost half of my price. I get it, everyone has to make a living and not everyone can aﬀord a building. Everyone has to start somewhere, etc. … but why give into a customer who calls and immediately asks about the price.
The fact of the matter is, we all should know our worth and stick to it. If you think you’re worth $13.00 per hour at a dealership, do it. If you think you’re worth $5 million and deserve a four bedroom house, go get it! Don’t ever let anyone devalue you or your work. Would you rather have three customers you gave a discount to, or one customer who pays full price, is happy with the installation, and sends you referrals who will also pay your asking price? Think about it, out of all of the reviews you get, does anyone really mention that you gave them $20.00 oﬀ, or do you get positive feedback about how much you clearly care about your customers’ needs? The closest thing I’ve seen on any customer review was something along the lines of how “moderately priced” something is. You might even get an occasional “Good work for the price” kind of remark but no one is out there raving about the Black Friday special they got on their tint job. I’m sure, there are exceptions and if there’s anyone actually reading this, they probably read that last line and immediately opened their Yelp Business app to screenshot me pictures of how wrong I am (Oh, I’m sorry, did I just roll my eyes out loud?) but let’s be real here. These days, and especially with the new generation, it’s quality over quantity. We’d all be doing each other a huge favor if we recognized and capitalized on that. Just sayin’.
Well I think that’s enough ranting for one blog. Until next time. See you in shade.