Find Out How You Can Benefit From National Window Film DayApril 17th, 2019 by Emmariah Holcomb
National Window Film Day is less than a fortnight away and as industry pros might be preparing for it, the International Window Film Association (IWFA) is highlighting the factors that helped to put April 30th in the national limelight.
It started in 2014 and has been growing ever since, through continued support from local window film dealers.
“It’s designed for the whole industry. It was really a way to help elevate consumer awareness and to give dealers the opportunity to promote and market window film as a whole,” says Darrell Smith, International Window Film Association (IWFA) executive director.
Smith said the committee that helped create Window Film Day is mostly made up of dealers.
“It’s amazing to see how dealers respond when you give them the materials to help promote their business locally and shed more light on the benefits of window film,” adds Smith.
To help celebrate the national day, the IWFA held an online ‘how-to‘ market National Window Film Day webinar on April 3rd and 4th.
But why was April 30th chosen – according to Smith it gets everyone energized about the industry just before the summer hits. As many in the business know, window film shops are typically the busiest in the summer, as many of their customers want to be protected from the sun while the temperature outside increases.
“It’s also far enough away from the International Window Film Conference and Tint-Off, so the conversations around the industry can continue throughout the year,” says Smith.
According to Smith, new proclamation letters come in annually from the Virginia Governor’s office to recognize the industry at the end of April. But Virginia isn’t the only state that is on board, as several others have also continued supporting it.
The IWFA doesn’t plan to stop gaining legislative interest for the industry, according to Smith, the next step is gaining leverage from Congress.
“It would be really nice to be recognized with a letter of support because the program has really taken a life of its own,” adds Smith.
He says local shops are the ones that say they benefit most from the marketing materials the IWFA provides to help promote the industry and local dealers. “I think anytime you mention helping a local business with marketing the interest is there,” says Smith.
Although Window Film Day is in its fifth year, the IWFA sees big things in its future.
“I think since it started at zero and growth is big. I can see other organizations joining in to help promote our day,” says Smith.
He adds that the added support could likely come from “green companies” whose main focus is to promote energy efficiency.
“IWFA may have started it, but this is something that everyone in our industry can be a part of,” says Smith.