Filink reps showing off the company’s chameleon film.

With more than 2,400 exhibitor booths and tens of thousands of expected attendees from across the globe, it’s no surprise that opening day at the SEMA show was a hit. The four-day event is taking place at the Las Vegas Convention Center until November 2^nd.

 The show’s first day had a common theme – what’s new with paint protection film (PPF), and a few companies knew how to answer that question.

 Filink showed attendees what it’s been working on.

 “We currently have a patent out on our new chameleon film, it has a cool feature that mimics the animal. So if you were to stand on one side of a vehicle that has it installed and look at it, the color would be different if you were looking at it from an opposite angle,” Andrew Park, company representative said.

 Filink’s unique approach to PPF creates a custom effect for the vehicle that can’t be found anywhere else, according to the company.

 Wintech Window Films had three new products this year.

 “It’s exciting because we have a new IR and ceramic film in addition to our newest PPF,” Dennis Kim, company representative said.

 The company’s new IR 90 film rejects heat, while the ceramic film has a low absorption rate, which makes it safe for dual pane use, according to Kim. “Wintech’s PPF is self-healing and durable,” he added.

ASWF’s interactive SOLARA displays allows attendees to walk up and see the film in action.

American Standard Window Film left attendees oohing and awing over its newest film, the SOLARA.  The high performance film blocks 99.9 percent of the sun’s ultra violet rays and 97 percent of infrared heat carrying wavelengths. This year the company chose to let SOLARA speak for itself by offering an interactive display.

 SolarFree Window Film took the opportunity to highlight its new Z2A ceramic film. It protects against heat without torching your wallet.

 “Our company is hoping to get more people interested in it because it is a more affordable option when it comes to ceramic films,” Erik Martinez, company representative said.

 One international manufacturer is stepping into the PPF market by offering a few films. FM Co. Ltd. might be new to PPF but the Korea based company is not new to the industry as a whole.

 “One of our biggest strengths is that we can customize for our customers easily. We’re hoping that customers will increase as we continue to introduce new films to the states. It’s still amazing to see how far we’ve come in just 5 years on the PPF side,” Andy Son, company representative said.

 Zhejiang Schichuang Optics Film Manufacturing Co. Ltd. has been focusing on furthering its brand in the U.S.

 “Everyone who has tried our product has come back to us. Yes our brand is newer, but it’s easy to apply and our prices are hard to beat,” Jun Xu, company representative said.

 Xsun Window Films packed its booth with a little bit from all of the areas it covers. Its booth highlighted automotive, residential, safety, ceramic and much more.

 Stay tuned to WindowFilmMag.com to get more information as we continue our SEMA coverage. If you’re at the show, stop by our booth #12468 and meet our staff.