Industry Prepares for National Window Film Day

April 13th, 2016 by Casey Flores

It’s the one day of the year dedicated to this industry—National Window Film Day. Held annually on April 30, the celebration is now in its third year. Tinters, municipalities and manufacturers have plans to recognize the product. Here’s what some are doing.

IWFA

The day is getting a big push by the International Window Film Association (IWFA). The association has provided member and non-member promotional resources, which can be found here.

“National Window Film Day is a valuable opportunity for families, homeowners, drivers or any other citizen to learn about the benefits of this affordable technology,” says IWFA president Jack Mundy.

Kevin Faulconer, Mayor of San Diego

The mayor of San Diego is the first of what is sure to be several public officials to proclaim the day as official.

Mayor

Mayor Fauloner’s official proclamation, signed.

“Window Film aids in the savings of significant energy in the City of San Diego,” he says, adding that the city “has been home to Solar Gard Saint-Gobain for over four decades and employs over 150 local residents.”

“Having Mayor Faulconer sign the Window Film Day Proclamation is such an exciting way to kick off Solar Gard’s celebration of the third-annual National Window Film Day,” says Stéphane Nicoli, Solar Gard president. “We encourage window film dealers around the country to start planning their own local promotions for National Window Film Day.”

Tint Shop Owners

Tinters are doing their part to celebrate the day as well.

Errol Galmeijer, owner/operater at JR’s Tints in Curaco, says he’ll be offering his customers discounts.

“I will be giving 15 percent off residential estimates from the 25th onward,” he says. Steve Dambrowski of D&S Window Tinting will be doing the same.

Kyle Whalen of Superior Auto Glass Window Tinting says his company will offer free window cleaning all day to help preserve customers’ window film.

Still, some tinters didn’t know the day exists. In an industry-specific forum, several asked when the day was being held.

Last year, the day was considered a success, with a significant increase in public officials’ proclamations year-over-year and an uptick in social media traffic centered around the event.

This article is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

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