Upside-Down Thinking by Patric Fransko
by Patric Fransko
June 10th, 2015

SEO is Alive, But What Does It Look Like?

Several weeks ago, I wrote a blog that talked about whether or not search engine optimization (SEO) was dead (See that HERE). In that piece, I said that while SEO was not dead, its traditional practices are. What’s different today verses five years ago is that SEO is now viewed as just one part of a comprehensive online strategy.

Fransko Content

When it comes to optimization, new content is king.

It’s time to begin to thinking about your online presence as being bolstered by more than simply SEO. Start getting serious about things like social media presence, Search Engine Marketing (SEM) and generating great content. Generating quality content is key to driving traffic to your website.

Google and most other search engines love great content. Delivering relevant content to their users is the very purpose of a search engine. You can judge the quality of a particular search engine by its ability to deliver search results to the terms you queried. If a search engine produces results that aren’t the desired information, you’ll begin looking elsewhere. That’s why search engines really put a priority on fresh, quality content. Content creation cannot be “gamed” like traditional SEO strategies, so many search engines are placing this at the top of the priority list.

Because it’s so important, here are three tips to generating that quality, relevant content and sharing it in a way that bolsters your online presence.

  • Create a Blog

I believe that every website in 2015 should have a blog incorporated. Whether you call it a blog, latest news or featured stories doesn’t much matter, but it definitely needs to be part of your website. A blog post can be as simple as a recently-completed project with a brief description of the client’s needs, the product used and some before and after pictures. A post can also be a properly shared article that you have read that would be educational or entertaining to your target audience. The important thing is to create a place on your website dedicated to housing all of the great content.

  • Create Keyword-Friendly Posts

Once you start creating and sharing content, it’s important to look for ways to integrate relevant keywords and phrases into your posts. For example, if you’re writing about how window film help prevent the fading of furniture, look for ways to integrate things like faded hardwood floor, sun-damaged couch, etc. Use these keywords and phrases in a way that the post reads smoothly and doesn’t sound like you’re trying too hard to insert the terms. It should read well and be fluid, but with an eye toward being as keyword rich as possible.

  • Share Your Post Online

Finally, after you’ve created some informative, entertaining and keyword-rich content, it’s time to share it with the online world. Rather than copying and pasting the link directly onto Facebook or another social media platform, share the post from your blog. It’s also important to post the information on your social media business pages and the online groups of which you are a part. In addition to just sharing the link, write a couple sentences to create an interest for the post so that people to want to click the link. This strategy feeds your social media pages and makes you a thought leader in online groups.

Finally, after doing all this, it will drive traffic back to your website!

I hope this post helps you see the importance of not only generating good content, but how imperative it is that you integrate a blog on your website to act as a “home base” for this content. This will not only make your website more credible once someone is there, it will serve to improve your company search results and drive more people to your website.

This blog is from Focus on Film, the weekly e-newsletter that covers the latest news regarding window film and related products, including paint protection film. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Window Film magazine in print or digital format are available. Subscribe at no charge HERE.

3 comments
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  1. Well said and well analysed.Leon Levy Klingshield South Africa

  2. Thanks Leon. This is becoming more important than ever. Google just has another algorithm update since I wrote this that even puts more emphasis on content. All SEO is going to be content driven in the future.

  3. It makes sence,as Google is a information service provider.The need current reliable good content all the time to keep ahead of the game. Leon Levy Klingshield South Africa

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