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Industry News

Brodie Mathews Joins Autobahn, Hüper Optik and Edge

Autobahn Window Films, Hüper Optik and Edge announced its newest territory manager in Brodie Mathews, president of DeCo Tint, PPF, Wrap and Tint America in Arvada, Colo. “We are thrilled to welcome Brodie Mathews as the newest member of our team,” says chief operating officer David Kratz. “As a territory manager, Brodie brings with him […]

Turbo Tint’s Greg Goodman Named IFA Franchisee of the Year

Greg Goodman, owner of the Turbo Tint store in Oklahoma City, was named an International Franchise Association (IFA) Franchisee of the Year. Goodman was one of 97 recipients to receive the honor and was presented with the award on March 1 at the IFA’s 63rd annual convention in Las Vegas. Goodman has been a franchise […]

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Event News

Five Reasons Why WFCT is for You and Your Business

You’ve done the hard part—starting a business. Now, fine-tune and polish what you’ve built. Attending the International Window Film Conference and Tint-Off™ (WFCT) is an investment that reaps more than just profit. You, your company, and the industry as a whole will benefit personally and professionally from attending. Here are five reasons to come to […]

Highlighting WFCT 2023’s Host City

Why Virginia Beach? This year’s International Window Film Conference and Tint-Off™ (WFCT) is coming in less than eight short months. As always, show planners put effort into selecting the best city for the industry’s premier worldwide event. Scale and Growth For starters, the Virginia Beach metro is among the largest in the nation’s metros, coming […]

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IWFA Member

First Things Film

By Chris Collier
Editor, Window Film Magazine

The New Guy Company Payment Processors

Tim Jordan and his wife are serial entrepreneurs. The duo ventured into the window tint, floral and mold removal industries to diversify their holdings. Each segment requires various payment processors to facilitate business. The couple uses Square to manage automotive window tinting payments and Stripe to facilitate flat glass window tinting transactions, citing different strengths […]

Upside-Down Thinking

By Patric Fransko
President, Eye Magnet Management

Upside-Down Thinking Three Critical Local Marketing Strategies

Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]

The Cornerman

By Chris West
Director of Automotive Films, XPEL

The Cornerman How to be “The Best Shop in Town”

Most shop owners recognize the need for quality and how customer satisfaction means repeat business, referrals and reviews. During my years of training installers, I developed two critical processes to have the best quality that are not installation related. This means that even the new installer or new shop can come out of the gate […]

Leadership Lessons

By Jonathan Thompson
Managing Partner, Sunsational Solutions

Leadership Lessons It’s Just Noise

Small business owners face many challenges that slow down their business’s growth. One hidden challenge—distractions—can cause significant disruption in a small business. These distractions are relatively new to leaders, who must find new ways to keep team members focused on common goals. The Distraction Distractions, also known as noise, aren’t the audible noise from a […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides Creating a Comprehensive Marketing Plan

I have blogged about the potential for a recession, diversifying during the off-season and persevering. A marketing plan is one key component in these areas. Every business should have a well-thought-out business plan; a key part of that plan should be a comprehensive marketing objective. The Roadmap A good marketing plan is crucial for any […]

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