The Studio

Industry News

Eastman Performance Films Recognizes Advanced Film Solutions as the 2020 LLumar® SelectPro™ National Dealer of the Year

Eastman Performance Films congratulated Mike Feldman and Advanced Film Solutions, Lutz, Fla., for being named its National Dealer of the Year for 2020. Since becoming a dealer for Vista™ and FormulaOne® in 2008, Mike and the Advanced Film Solutions team have established themselves as industry leaders, according to the company. Advanced Film Solutions’ team drew […]

Sponsored Link: Window Film Industry Joins Forces to Support “Day in the Bay” Fundraising Event

After veteran window tinting expert Donnie Dixon was diagnosed with a rare form of cancer, the Georgia-based CoolVu™ dealer team organized a fundraiser – appropriately named “Day in the Bay” – to bring the window film community together in support of Dixon and his family. Read More

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Event News

Meet the Winners: Architectural Tint-Off™ Silver Medalist—Ross Brackett

WINDOW FILM magazine interviewed Ross Brackett of Sun Stoppers in Fort Mill, S.C., after the awards ceremony.  YouTube Link

Meet the Winners: Architectural Tint-Off™ Bronze Medalist—Matt Adams

WINDOW FILM magazine interviewed Matt Adams from Adams Window Tinting in New Bern, N.C., after the awards ceremony at the International Window Film Conference and Tint-Off™ (WFCT).  YouTube Link

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IWFA Member

Film Focus

By Tara Taffera
Editorial Director, Window Film Magazine

Upside-Down Thinking Short and Sweet—Review Tip

It’s my job to keep up with all the news related to window film—literally it is—so one of the ways I do that is by being a part of the many window film Facebook Groups out there. One topic that I have seen a ton written about—and many of you struggle with—is how to get […]

The New Guy

By Chris Collier
Assistant Editor, Window Film Magazine

The New Guy The New Guy—Who Was Your Toughest Customer?

Last week, I highlighted difficult customers and their various forms through several film shop owners. We saw owners retell run-ins with customers that displayed traits of perfectionism, impatience and control. For Sharyn Volpe, co-owner of Frederick Window Tinting in Frederick, Md., her negative interactions with customers have intensified since the onset of COVID-19. “I think […]

Upside-Down Thinking

By Patric Fransko
President, Eye Magnet Management

Upside-Down Thinking Some Key Advice Regarding Local SEO And How It Differs From Standard SEO

If you have been following this column for any amount of time, you have likely read about the importance of having proper SEO (Search Engine Optimization) down on your website. While this is very important and not to be overlooked, that SEO is often not specific to a location or region. What I want to […]

Slightly Shaded

By Jordan Campbell
Vice President, Fusion Tools

Slightly Shaded Offering Easy Upsells

Wow, what a time to live in. It’s been a while since I’ve sat down and morphed computer keys into an opinionated blog. I’m sorry about that, but as we all know the life of a business owner is unpredictable and at times hectic. When you add in a global pandemic and “free money” from […]

Window of Opportunity

By Micky Calcott
Founder, The Window Film Company

Window of Opportunity When The Going Gets Tough …

What a year it has been! As we entered the festive period this time last year, I’m certain no one would have been able to predict what an extraordinary twelve months that were ahead of us all. It’s been challenging, but rewarding and there are plenty of reasons to go into 2021 full of hope and […]

Leadership Inspiration

By Jonathan Thompson
Managing Partner, Sunsational Solutions

PPF Posts Having Passion

Imagine a career that is precise, unique, positive, and satisfying. One that doesn’t force you into a cubicle, rather, takes you from building to building, city to city, and home to home. A career that allows independence but still operates within a team. Something that consistently leaves a customer or project with a positive experience […]

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