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Industry News

Fellers Adds Avery Dennison Automotive Window Film to its Product Offering

Fellers, a national distributor of vinyl wrap and graphics supply, has added automotive window film from Avery Dennison to its product line up. The four new product lines include an infrared spectrally selective film, Shield IR 75, and three levels of non-reflective film: NR Nano Ceramic IR, NR Pro and NR Series. All of the […]

Window Tint Violation Leads to Driver’s Arrest After Traffic Stop on U.S. 301

A window tint violation led to a driver’s arrest after a traffic stop on U.S. 301 in Marion County. Click here to read more.

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Event News

SEMA 2022 Snapshots: Global Window Films

Global Window Films displayed its new paint protection film and automotive window film for all at the 2022 SEMA Show.

SEMA 2022 Snapshots: Ivios

Industry supplier Ivios’ booth featured six PPF-wrapped miniature cars.

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IWFA Member

The New Guy

By Chris Collier
Editor, Window Film Magazine

The New Guy Josh Buis Assumes New Role at American Standard Window Film

Josh Buis joined Scorpion Window Film in January 2011, climbing to a chief operating officer role. As 2022 comes to a close, Buis begins a new journey as vice president of international sales and private label for American Standard Window Film. I caught up with the industry veteran to discuss his football coaching career, his […]

Upside-Down Thinking

By Patric Fransko
President, Eye Magnet Management

Upside-Down Thinking Three Critical Local Marketing Strategies

Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]

The Cornerman

By Chris West
Director of Automotive Films, XPEL

The Cornerman Compensation Plans: The Pros and Cons of Each

I have met many shop owners in the industry, and we have frequently talked about compensating employees. In this article, I want to break down the compensation plans I have seen over the years. Keep in mind that the plans and positions vary, and there is no one perfect solution. I recommend that owners/managers consider […]

Leadership Lessons

By Jonathan Thompson
Managing Partner, Sunsational Solutions

Leadership Lessons Leadership and Vulnerability—The Keys to Buying In

Everyone needs something to look forward to—a dream, goal and a future they can lean into. Leaders engage team members to adopt goals that align with a company’s vision, which can only be achieved when a culture is created that embraces and nurtures the same vision. Engaging people trumps motivating and persuading, hands down, every […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides Diversifying in the Slow Season

Depending on your location, your window film business may have a slower season than others. Here in South Carolina, we have a short slow season, typically in December and January. But in other parts of the country with intense winter seasons, those slower months are likely more prolonged. So how do you keep steady business […]

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