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Industry News

XPEL Reports Revenue of $71.9 Million in Q1 2022

XPEL, a provider of protective films and coatings, announced results for the Q1 that ended March 31, 2022. Revenues increased approximately $20.0 million or 38.6% to $71.9 million as compared to $51.9 million in the first quarter of the prior year. The gross margin was 38.6% compared to 35.3% in the first quarter of 2021. […]

Tint World Names Patrick Amaral Social Media and Design Manager

Tint World Automotive Styling Centers, a window tinting and automotive accessory franchise, named Patrick Amaral the company’s social media and design manager. Amaral is responsible for developing and executing online strategies, coordinating the company’s online brand messaging and supporting Tint World’s marketing and franchise development through social media and digital engagement. “Our online strategy is […]

Calibration Creeps into the Window Film Industry

Film shops are reporting increased instances of necessary re-calibration. The auto glass industry has been dealing with this for years. If you are starting to see cars come in that need to be calibrated, education is necessary. Click here to read an article from our sister publication, AGRR magazine, regarding some of the myths surrounding […]

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Event News

WFCT Announces Printer Package Giveaway for 1 Lucky Attendee!

The International Window Film Conference and Tint-Off™ (WFCT) is excited to announce a nearly $30,000 printer package giveaway! Attendees of WFCT are eligible for a chance to walk away with this amazing collection. We caught up with Tony Simmering from Mutoh to discuss the full prize package. Watch Now!

#IAMTHEREWFCT: Billy Aiton Wins Giveaway

Billy Aiton, owner of Pro-Tech Window Tinting in Scottsdale, Ariz., won free full registration, airfare and hotel accommodations to the 2022 International Window Film Conference and Tint-Off™ (WFCT). Aiton has constructed connections lasting beyond the event through consistent participation. Click here to experience his story. Share your experiences from past WFCT’s and you will be […]

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IWFA Member

The New Guy

By Chris Collier
Assistant Editor, Window Film Magazine

The New Guy Competition Corner: Johnny Klassen

Perhaps your competitive spirit drives you to tint. Maybe it’s the pursuit of perfection or the pleasure of delivering sublime customer service. Johnny Klassen, owner of Solar Reflections Window Tinting in Grand Island, Neb., is all about cars. WF: What inspired you to enter the window film industry? Klassen: I’m a car guy. My first […]

Upside-Down Thinking

By Patric Fransko
President, Eye Magnet Management

Upside-Down Thinking Three Tips to Increase Engagement on Your Social Media Posts

If you’ve paid attention over the past year, you likely noticed that overall engagement is down on many social media posts. There are exceptions like Instagram Reels and TikTok, but standard posts and advertisements are struggling to break through. There are a couple of reasons for this—here’s what you can do to stimulate your posts […]

Film Focus

By Tara Taffera
Editorial Director, Window Film Magazine

Upside-Down Thinking Customer Experience is King. Are You Slaying it?

I recently returned from a sales summit targeted towards the home improvement industry. The audience, which ranged from owners to sales representatives and other personnel, received rapid-fire information from all angles for three days. I came away with dozens of insights for companies with anything to do with consumer sales. Let’s face it, that’s what […]

A New Hat

By Cheyanne Kahele
Owner, Kaloko Tinting

A New Hat A Fork in the Road

New business owners must make crucial decisions. Many choices are made each day, but what happens when a dilemma presents itself, and you have to find a resolution? Determining the correct adjustments can be daunting to the point of pushing you to flip a coin and let destiny decide. A Blessing in Disguise Sometimes a […]

The Cornerman

By Chris West
Director of Automotive Films, XPEL

The Cornerman Five Mistakes New Shop Owners Make

Let’s talk about some of the mistakes I commonly see new shop owners make. The five I’ll cover are errors I made—and learned from—the hard way. If you avoid these, you’re off to the races. 1. Spending Money on Things With Little to no Return on Investment (ROI)    In 2003, I was hyper-focused on […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides Recession or Not? Plan Either Way!

Are you prepared for the potential ebbs that your business may experience over the next year? Although economists’ opinions are divided, key indicators point towards a U.S. recession by 2023. What you do now could make or break your business, leaving you successful or bankrupt. The Basics What is a recession anyway? The non-profit organization […]

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