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Industry News

Roland DG Corporation Announces Planned Relocation

Roland DGA’s parent company, Hamamatsu, Japan-based Roland DG Corporation, announced that it will be relocating to a new, uniquely constructed headquarters near its current facilities in Hamamatsu, Japan. The completion of Roland DG’s new “nearly ZEB” certified building in the Miyakoda area of Kita-ku, Hamamatsu in July 2023 will integrate the company’s factory and headquarters, […]

5 Benefits of Window Tinting for Your Car

In 2018, there were reports of more than 700,000 vehicle theft incidents Car. Generally, vehicles that have something valuable inside them are more likely to be broken into. But there should be a way to prevent these incidents. Click here to read more.

Solar Gard Announces New General Manager

Solar Gard announced that Vishal Mehrotra has joined the organization as general manager. Vishal brings 17 years of global commercial experience with Saint-Gobain to this role, having most recently served as sales and marketing director for films and fabrics (a sister division to Solar Gard). He succeeds Kendall Combs, who will be taking a new […]

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Event News

Autobahn Window Films Offers Competition Lounge for Competitors at the International Window Film Conference and Tint-Off™ 2022

Autobahn Window Films is sponsoring a new benefit for competitors at the International Window Film Conference and Tint-Off™ (WFCT) 2022 – a private Competitor Lounge. It will offer competitors an inviting environment to relax and unwind prior to and following their WFCT and Auto Glass Week™ competition heats. Competitors will be provided an opportunity to […]

Plan Now for Day One of Education Featuring Top Film Industry Leaders

The International Window Film Conference and Tint-Off™ features prominent speakers in the industry. There will be several seminars offered over the three days of the event, so be sure to check the schedule and plan your days accordingly. To access the seminars, make sure you have the full registration and not only partial. Register today […]

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IWFA Member

The New Guy

By Chris Collier
Assistant Editor, Window Film Magazine

The New Guy A Head Full of Dreams

What does music mean to you? From the home office to the conference room to an installation bay full of Porsches and Teslas, soundtracks help drive focus and energize equilibrium. It’s an area that Grammy-Award-winning guitar player Salvador Hurtado knows well. “I wanted to make a tool, but I wanted it to be free,” Hurtado […]

Upside-Down Thinking

By Patric Fransko
President, Eye Magnet Management

Upside-Down Thinking Three Critical Local Marketing Strategies

Marketing is often discussed in a broad sense. Terms are thrown around—having a website, doing “SEO,” running AdWords and managing targeted social media campaigns. While these are all important for a small business, focusing on specific local marketing strategies could pay significant dividends. In this article, I will focus on three local marketing strategies critical […]

Film Focus

By Tara Taffera
Editorial Director, Window Film Magazine

Upside-Down Thinking Customer Experience is King. Are You Slaying it?

I recently returned from a sales summit targeted towards the home improvement industry. The audience, which ranged from owners to sales representatives and other personnel, received rapid-fire information from all angles for three days. I came away with dozens of insights for companies with anything to do with consumer sales. Let’s face it, that’s what […]

A New Hat

By Cheyanne Kahele
Owner, Kaloko Tinting

A New Hat Delegating Tasks to Team Members

There is a simple reason I don’t drive when our team is heading to and from jobs. It is not because I don’t enjoy the tranquility of the roadway. It is simply because my abilities are better allocated to various tasks that I can complete during the drive. Strengths and Weaknesses I delegate the task […]

The Cornerman

By Chris West
Director of Automotive Films, XPEL

The Cornerman Operating With a Type A Personality

I was a year into running my paint protection film business when my father stopped by to chat after finishing work. I was installing a partial hood, and while we talked, I proceeded to rip the film off and re-do it three times. He didn’t say anything but clearly could see my frustration. As I […]

Changing Tides

By Kristy Yelle
Co-owner, Palmetto Protection Films

Changing Tides The Business Benefits of Attending WFCT

Have you considered attending the upcoming International Window Film Conference and Tint-Off™ (WFCT) but can’t justify how the expense can benefit your business? I will explain a few areas of the conference that can boost your company forward. 1. Seminars: There are so many speakers talking about the different facets of running a business and […]

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