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Calling all Customers—Film Companies Cook up Leads
Precision Window Tinting Co. of Clovis, Calif., spent a combined $20,277 on Google Ads in May, June and July 2021. Today, an estimated 75% of the company’s leads are generated from the online advertising platform during summer months. Owner Jeff Spraetz says the ads shift with local happenings. Where to Spend Money “They have an […]
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Industry News
FutureVu Brands, Inc. (FVB) has been established as the operating umbrella for industry-leading brands that serve the energy, security and interior enhancement needs of the retrofit automotive, commercial building and residential market segments. Founded by Jeff Franson, former President and CEO of Window Film Depot, FVB was formed to fuel the performance of the brands […]
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Event News
The International Window Film Conference and Tint-Off™ (WFCT) is the only major industry event that is created and designed specifically for all aspects of window film and paint protection. WFCT provides powerful tools to elevate your career and business. At WFCT 2022 you can expect: • Educational seminars for three days, focused on key topics […]
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IWFA Member
The New Guy
By Chris Collier
Assistant Editor, Window Film Magazine
Falcons and FilmSoFi Stadium of Inglewood, Calif., plays host to Super Bowl LVI in a few weeks. The 298-acre stadium houses 100,240 fans and it will be the place to be on Sunday, February 13, 2022. My Atlanta Falcons won’t be in the big game, but my lifelong fandom holds value that extends into my life. The […]
Upside-Down Thinking
By Patric Fransko
President, Eye Magnet Management
Resolve to Take Your Marketing to the Next Level in 2022A new year is upon us, and many have big goals for 2022. A great marketing plan can help you reach these goals, but what are the essential things to consider when creating a plan? This article provides a guide for taking your marketing to new heights this year. 1. Audit 2021 Marketing Efforts—The first […]
Film Focus
By Tara Taffera
Editorial Director, Window Film Magazine
Talking Acquisitions, New Films and SEMAThe window film and PPF industries have been buzzing with news recently. It started last week when Eastman announced its intent to acquire the business and assets of Matrix Films LLC, marketer of PremiumShield Performance Films, including its extended line of automotive film patterns. Look to the upcoming September/October issue of WINDOW FILM for more […]
A New Hat
By Cheyanne Kahele
Owner, Kaloko Tinting
Taking on Business Ownership2022 is here, and everything certain has become uncertain. The things I’ve grown to know have transformed into unknowns. The comfort and safety of predictability have quickly faded away. I am now a business owner. There are responsibilities I must now bear and many hats I must now wear; I welcome my new life with […]
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