“We see the combination of our social media and web pages, along with articles in traditional media channels, as an integrated ‘one stop shop’ to educating consumers on the many benefits of window film,” says Darrell Smith, executive director of the nonprofit IWFA. “Social media make[s] the conversation surrounding window film more accessible and consumer-friendly. Window film is an affordable way to update living spaces and consumers deserve to know about it.”

Benefits the IWFA is discussing with consumers include the following points: “Savings on your cooling costs can reach up to 30 percent with window film,” “UV rays entering the living area may fade furnishings, create hot spots and harm the skin, but window film can block up to 99 percent of harmful UV rays,” “For each dollar spent on window film, the money invested can provide more cost-effective energy savings when compared to replacement windows,” and “Window film is a simple way to help reduce your energy use and when installed, it can assist in cutting the demand on utilities, which may further reduce carbon emissions.”

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