When I took over as editor of Window Film my first thought was about what I could do to make this magazine an even better resource for the industry. Throughout 2013, I hope to work on fulfilling that goal.

To kick off my quest to provide more timely coverage, Window Film’s e-newsletter will be sent weekly every Wednesday beginning January 2, 2013. Additionally, each of these newsletters will feature several new sections, including an installation highlights section called Interesting Installs and a Reader Response section aimed at answering your industry questions. Send photos and contact information for any unique installations you or your company has done for a chance to be featured in the new Interesting Installs section. E-mail me any industry questions you have regarding installation techniques, market trends or upcoming regulations; I will personally contact other members of the industry who may be able to answer these questions and feature their responses in an upcoming newsletter.

Many of you will notice changes in the January/February 2013 issue of Window Film as well. As the look and content of the magazine transforms, be sure to send me your thoughts to ensure the publication best reflects your needs.

As we approach a new year, I hope to work with many of you to make this magazine a true representation of the window film industry. Do not hesitate to e-mail me with any of your suggestions, tips or comments for how to develop the magazine into a stronger industry resource.

Have a very happy holiday; I look forward to working with each of you in the New Year!

2007: This year I am going to lose weight!

2008: This year I am really going to lose weight!

2009: This year I am going to TRY to lose weight.

2010: I’m been trying to lose weight all year, but maybe saying it on New Year’s will make a difference.

2011: I’m getting married this year so I HAVE to lose weight.

2012: I can’t believe I didn’t lose all the weight I wanted to in 2011!!!! (I feel like a Cathy comic strip right now).

So this year I have decided that I am just going to do what I can manage. In other words set goals instead of resolutions this year. What a simple concept!

I find this translates to your professional life too. I’m sure we have all had moments where we have taken on too much, whether by choice or necessity, and we inevitably drop the ball or miss something important. It’s all about moderation (tell that to my taste buds) and delegation (see the upcoming Jan-Feb issue and read Donna Wells’ thoughts on staffing). Maybe you have a thousand ideas that you want to implement in 2012 and five days into the New Year you are already wondering if it will be possible. Prioritize your goals and focus on what is most important to you.

I think the other key to these New Year’s “goals” is to not be too hard on yourself (yes, I am preaching to myself too). Be realistic with your expectations for your business. Is it really feasible for your company to expand in 2012? Do you have the staff to take on more business? If you don’t meet all of your goals by the end of December then re-adjust your goals for 2013. Resolutions shouldn’t break you down. So, what goals have you made for 2012?

Now I will get off my soapbox and put my gym shorts on. Nice to see you, 2012.