Leonetti will lead Madico’s global customer relations team, overseeing the company’s customer relations, service optimization and sales order procurement and fulfillment in addition to her marketing responsibilities.

Leonetti began working in the window film industry in 2004, serving as marketing supervisor for another window film manufacturer. She joined Madico in 2010 where, as the marketing manager, she focused on deepening relationships with distributors and dealers to strengthen the company’s industry network.  She will build upon these experiences in her new role, extending this focus on long-term, mutually beneficial relationships with customers as well as partners.

At the first stop of the night, the first net-zero building, developed for several commercial business tenants, Tom Hall, building developer and manager of All Florida Management, says the energy-efficient building has generated credits with the power company.

“Since we started this project December 2, 2012, we have yet to have a power bill; in fact, we’ve only generated credits,” he said.

Hall said he projects the average energy credit at full production to be around $700 per month. Hall also said the building had submitted to platinum LEED certification and had recently received an Energy Star® designation.

Current highlights of the project include window tinting, solar photovoltaic panels, electric vehicle charging stations, a geothermal HVAC system, tankless point-of-use water heaters, a foam-insulated building envelope, independent recycling, green spaces that include indigenous plant life and rainwater harvesting.

One of the highest-performing products, noted Hall, was the Madico window films used on the building on low-E windows, as opposed to insulating glass windows which Hall said would not perform as well in the warmer environment.

The films, according to Hall, offered a lower-cost option that boosted the overall efficiency of the windows, helping to bring down the cost of the project without lowering the efficiency. The SunGard dual-reflective Optivision 25 film used on the building was also installed with an exterior perforated jet-tinting image film with one of the tenant’s logos. Hall said the use of the decorative film also helped the company get around a town ordinance on street signage.

The next stop at Madico’s plant offered attendees a glimpse into the manufacturing and assembly process for developing window films. Attendees were welcomed with a reception while Darrell Smith, NFRC member and executive director of the International Window Film Association, explained the assembly and coating processes as well as the benefits of film in a presentation.

Attendees were then invited to tour the facility with staff and review the many components to window film construction.

Madico Window Films is once again one of our Supporters of the 2012 International Window Film Conference and Tint-Off™ (IWFC). The event is set to be held this September 20-22 in Louisville, Ky., at the Kentucky International Convention Center, the Hyatt Regency Louisville and the Louisville Marriott Downtown. The Exhibition/Extravaganza will be held September 21-22.

During the conference, attendees are able to take part in educational seminars by industry leaders and expert speakers including a keynote address by Captain Richard Phillips; network on the Exhibition/Extravaganza show floor with window film manufacturers; and view the Tint-Off™ competitions.

Window Film magazine: We are speaking with Angie Leonetti, marketing communications manager of Madico Window Films. Angie, why did Madico Window Films choose to sponsor the 2012 International Window Film Conference and Tint-Off™ (IWFC)?
Leonetti: Madico Window Films is a proud member of IWFA. We support our industry by taking a very active role in the association including sponsoring the IWFC and Tint-Off. We feel the conference is an excellent event to bring the industry together and highlight the latest products and techniques. It allows us to showcase our full line of products, contribute to the education sessions and speak directly with our customers and prospects. There is no other tradeshow that focuses specifically on window film as well as the IWFC and Tint-Off.

Window Film magazine: Why is an event like the IWFC important to the film industry?
Leonetti: As the window film industry continues to evolve and grow, we all need to stay up to date. Through the educational sessions and networking opportunities, the IWFC offers a unique chance to come together to share ideas and learn from one another. In addition, the Tint-Off brings some excitement as installers show off their skills in a friendly competition.

Window Film magazine: What can attendees expect to see from Madico Window Films at the 2012 show?
Leonetti: We will be showcasing our complete line of Madico® and Sun-Gard® automotive, architectural and safety films. The latest DefenZall® Paint Protection Film will be on hand; we encourage attendees to sample it on our interactive display. Last but certainly not least, we will share information about our NEW Sunscape® Designer Film line and the exclusive Dealer Business Opportunity available to those that really want to advance their architectural business.

Window Film magazine: Andy Hayes with Madico Window Films is giving a presentation on EFILM Analysis. Can you tell attendees what they will learn from his presentation?
Leonetti: EFILM was created specifically for the window film industry, and provides potential clients an estimated return on investment and detailed information on how energy consumption can be reduced with architectural film. Andy is an expert on EFILM and will discuss how it works, ways to customize and how to generate project specific data. An open discussion will take place on how customers are expecting more data and proof that window film will produce results before they buy.

Window Film magazine: Does Madico Window Films have any advice for the 2012 Tint-Off™ Automotive and Architectural Division competitors?
Leonetti: The stress of a competition in front of a large crowd is much different than the normal everyday installation, so we encourage everyone to practice. Maybe stage a mock competition by asking another installer to compete against you while some co-workers and friends look on. This may help you feel more comfortable tinting while others are watching. Also, bring your own tools; you’ll compete better if you are comfortable with the tools you are using.

The International Window Film Conference and Tint-Off™ is co-sponsored by Window Film magazine and the International Window Film Association. Auto Glass Week™ also will be held concurrently. The event is managed by Window Film magazine.

Madico Window Films is headquartered in St. Petersburg, FL and develops, manufactures and markets technologically advanced laminates. They have been successfully doing so for more than a century. With an unrivaled commitment to quality of design, Madico continues to pioneer industry-first products and processes with a focus on solar control window films for vehicles, homes and commercial property.

To register or for more information, visit the official event website, www.windowfilmmag.com/iwfc.

“The Enpro Group has been successfully distributing Madico products for over 30 years and we have truly enjoyed this long-standing relationship,” says David Fletcher, president of Madico Window Films.  “After the purchase is completed, Madico Window Films will leverage its broad resources to build upon Enpro’s legacy of outstanding customer service, while The Enpro Group will focus its energy on its FirstCut program, retail services, contracting and other business segments.  We are confident that this purchase will be very positive for our window film customers, for Madico Window Films, and for The Enpro Group.  We are also pleased that our relationship will remain strong since we will continue to meet Enpro’s needs for window film products.”

The states affected by the purchase include Alabama, Arkansas, Colorado, Georgia, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, South Carolina, Tennessee and Texas.

“Distribution has been the foundation of our business since our first day in operation,” says David Dickey, president of The Enpro Group. “This acquisition of assets is a testament to over 30 years of outstanding sales and marketing efforts, territory development and relationship-building strategies. Madico has been an excellent partner and we look forward to continuing our long, successful history with them.”