Posts Tagged ‘ Crafting the Consumer Experience for People Not Like You ’

From Melting Pot to Salad Bowl: Selling to a Changing Consumer Base

Mar 13th, 2013

Businesses need to adapt to changing demographics, according to Kelly McDonald, pictured above.

At last week’s Glass Expo Northeast™ 2013 show in Hauppauge, N.Y., Kelly McDonald, author of the new book titled “Crafting the Consumer Experience for People Not Like You,” listed as number two on the business bestseller list, wowed attendees with her keynote presentation “Understanding the Consumer of the Future.” McDonald noted five major trends the […]