I Love You, Man…

Feb 18th, 2010 | By admin | Category: Mark My Words

Recently a prospective client asked me to perform an assessment of his small business. I’m sure what he wanted to hear was that the economy was terrible and that he needed just to ‘hunker down’ and stay the course to survive until things got better. However, I pride myself in telling clients what they need [...]



Don’t Settle for Average

Oct 22nd, 2009 | By admin | Category: Mark My Words

Over the years, I’ve noticed that no matter what the industry, there are always a number of business owners and sales professionals who stand out for their performance. They exceed their industry’s average – and not by just a little. In fact, they seem to blow the others away. In my role as sales and [...]



Advocacy Marketing aka “Bragging Bucks”

Jul 29th, 2009 | By admin | Category: Mark My Words

The inspiration for this edition came from an email I received from John Helvey, a successful window film dealer in Kansas City. His question was simple, although the answer is not:
“In the tough business climate out there, what does the Guru suggest?”
I’m not sure about the “guru” part, but I believe there are two things [...]



Introducing: Mark Bollegar

Jul 1st, 2009 | By admin | Category: Mark My Words

When asked if I’d be interested in writing for a marketing blog, my response was an enthusiastic “YES” – followed by a rush of anxiety about coming up with the topic for this inaugural article. It had to be something that would quickly gain your respect and a brief display of my history may help [...]