I was thinking about a subject for this blog edition when I received a call from a prospective client who owns an established Martial Arts academy. During our assessment interview, I jotted down a few notes specific to the status of his business. After the call, I noticed that I had drawn multiple thick circles [...]

To some degree, we all need to reinvent ourselves to survive in today’s economic climate. This means making adjustments to how we perform or in some cases doing something completely different.

I started my career as a franchised dealer of a large automotive aftermarket company. At that time, we were the industry segment leader, mostly because our dealer network was strong and in sync with the parent – sharing a common goal to succeed. Looking back, a key to my success was directly tied to my [...]

Sometimes it seems to be part of the American character, is to chase the latest and greatest. Personally I think it’s not exclusively American but rather simply human nature. Everyone wants to be part of the “latest-greatest” and each of us has our own definition of what it is. For example, I have my eye [...]

Recently a prospective client asked me to perform an assessment of his small business. I’m sure what he wanted to hear was that the economy was terrible and that he needed just to ‘hunker down’ and stay the course to survive until things got better. However, I pride myself in telling clients what they need [...]

Over the years, I’ve noticed that no matter what the industry, there are always a number of business owners and sales professionals who stand out for their performance. They exceed their industry’s average – and not by just a little. In fact, they seem to blow the others away. In my role as sales and [...]

The inspiration for this edition came from an email I received from John Helvey, a successful window film dealer in Kansas City. His question was simple, although the answer is not: “In the tough business climate out there, what does the Guru suggest?” I’m not sure about the “guru” part, but I believe there are [...]

When asked if I’d be interested in writing for a marketing blog, my response was an enthusiastic “YES” – followed by a rush of anxiety about coming up with the topic for this inaugural article. It had to be something that would quickly gain your respect and a brief display of my history may help [...]