Marketing Gone Wrong: Backlash after Window Film Co. Uses Sandy Hook Photos in Ad

Feb 5th, 2014

The road to hell is paved with good intentions, according to the old adage. So what do you do when your well-intentioned marketing campaign backfires, inspiring resentment toward your window film company? Commercial Window Shield (CWS), a window film dealer with locations in Alexandria, Va.; Bonita Springs, Fla.; Taylors, S.C.; and Toledo, Ohio, currently is facing scrutiny for an ad it circulated featuring a crime scene photo from the Sandy Hook Elementary School shootings.

Los Angeles Mass Transit Authority Awards $19.5M Graffiti Abatement Contract to Graffiti Shield Inc.

Jan 29th, 2014

A film worth $19.5 million? The Los Angeles Mass Transit Authority thinks so.

In an effort to minimize graffiti damage in Los Angeles-area rail stations, Graffiti Shield Inc. has been awarded a first-of-its-kind contract with the Los Angeles Mass Transit Authority (LAMTA) to install and maintain patent-pending protective films. The films, which the company developed after receiving a request from LAMTA, will cover approximately 900,000 square feet of […]

Tint Tips on FILM’d

Jan 15th, 2014

Wondering what your company can do to keep business booming during the slower winter months? In this video edition of Tint Tips, members of the Alan and Associates team tell you how they do it. Click HERE to watch the video on Youtube.

Window Film Violation Leads to Capture of FBI Most Wanted Fugitive

Jan 8th, 2014

Aubrey Lee Price

Aubrey Lee Price, a wanted man by the FBI, has been resurrected from the dead, all thanks to some dark window film. During a routine traffic stop in Brunswick, Ga., the 47-year-old fugitive, who was declared dead about a year ago following an apparently faked suicide, was brought into custody after being pulled over for […]

A Fascinating Face in Film

Dec 18th, 2013

Tonight, Barbara Walters names her top 10 most fascinating people of the year. While there are certainly many interesting people in the window film industry, one of the most fascinating people I was lucky enough to sit down with recently was Travis Smith, the vice president and general manager of Performance Films for Eastman Chemical […]

Window Film Industry Shifts Over Year Since Sandy Hook Shootings

Dec 11th, 2013

As the one-year anniversary of the school shooting at Sandy Hook Elementary in Newtown, Conn., approaches, window film companies say the devastating event has impacted the industry. According to several experts, the types of requests for glazing and window film attachments have changed since the tragedy. “We’ve seen a definite uptick in calls concerning glazing […]

Special Series: Securing Equity Capital

Dec 4th, 2013

stock chart with calculator and pen

Most window film dealers are not large enough to secure equity capital from traditional channels, such as private equity funds, family offices or pension funds, says Michael Collins, partner at Building Industry Advisors. There are, however, often sources of equity available to smaller businesses that are often overlooked. In the next few weeks, Window Film […]

Are You Promoting the End of the Tax Credit to Boost Sales?

Nov 26th, 2013

In some areas, winter weather is slowly setting in. Are you using the end of the federal tax credit as an incentive for homeowners to make that window film purchase? Homeowners can apply for a tax credit worth 10 percent of the cost of upgrading the efficiency of the home’s envelope. The cost of installation […]

Inc. 5,000-Ranked Dealer Acquires New Tint Shop

Nov 20th, 2013

Laguna Hills, Calif.-based Solar Art Window Film has acquired Stop the Sun, a privately held company headquartered in Escondido, Calif. Stop the Sun has an active customer base which includes residential, commercial and various city agency accounts. According to Solar Art, Stop the Sun is one of the oldest and largest 3M window film dealers in Southern California.

So Long SEMA!

Nov 13th, 2013

On the final day of the SEMA Show in Las Vegas, we caught up with several Korean-based window film manufacturers to hear about their products. We also spoke with attendees about why they came to this year’s show and which products they most enjoyed seeing. Click HERE to watch the video on Youtube.