This is a brief video about how to use your business Facebook page to generate more connections within your community. These tips are easy to implement, don’t take much time and are absolutely free. Hopefully you will find that these ideas can be used to grow your company exposure on Facebook starting tomorrow.

Check out this informative conversation with Sara Santiago regarding several social media topics. Sara was a featured speaker at the International Window Film Conference in Memphis, Tenn.

This month I would like to discuss the social media tool that most people have a hard time associating with business opportunity, Twitter. Most people view Twitter as a place for people to broadcast mostly meaningless posts about the nuances of their daily life. That being the case, some wonder why a business would be [...]

This month I want to discuss a mistake I see way too many companies making in regards to the proper use of the social media tools they have deployed. The problem arises when a company begins to use social media to “push” their message on the community. Social media is not traditional “push” marketing where [...]

Last month we discussed the importance of setting up a Facebook page for your business and asking your Facebook friends to “like” your page. We discussed how a “like” becomes a mini-endorsement of your business to everyone the person that liked you is connected to and how those numbers can become large, very fast. This [...]

In a couple of past blogs, we discussed the basics of Facebook and how to create a Facebook page for your business. In this blog, I want to discuss why it is important to get more people to “like” you and how this can translate into increased business. First, if you have not already set [...]

In this video edition of his blog, Patric Fransko discusses the return on investment for social media.

Can GROUPON be used effectively in the window film industry? This video explores how one might use this tool to grow their business.

So you have read my recent blogs about social media and how it should be a fundamental part of your marketing plan going forward. Whenever I speak to someone regarding social media they ask if traditional marketing is still needed. This raises an important point that I want to make sure that everyone reading understands. [...]

In this month’s blog, let’s discuss Twitter. Twitter seems like the most difficult social media tool to navigate as far as businesses go. Many think Twitter is a platform for people to provide a mundane cyber play-by-play of their daily activities – “lobster for dinner, LOL.” Those aspects of Twitter are prevalent, but other posts [...]