The Day I Tried to Tint

Apr 16th, 2014

Last week I was fortunate enough to spend a few days traveling around the country meeting with window film suppliers, distributors and dealers. One of my stops was at Interwest Distribution Co.’s Anaheim, Calif., office where Dennis McMullin was kind enough to teach me a little bit about installing film. To start, the guy trusted […]

A New Competitive Advantage

Mar 19th, 2014

Editor’s Note: This is a guest blog from Tara Taffera who is a contributing editor for Window Film magazine and publisher/editor of its sister publication DWM magazine.   If someone asks you what is your competitive advantage what do you say? You know you get this question often. I just received it the other day […]

Escape from Alcatraz

Mar 12th, 2014

For many prisoners of Alcatraz, seeing and hearing just how close San Francisco was made their sentences more difficult than at other prisons.

Last week, I was fortunate enough to spend the week in—relatively—sunny and warm San Francisco while my poor officemates were stuck in a snowstorm (suckers). While I was there, I also got the chance to tour Alcatraz, the island which served as home to the infamous prison of the same name. While there wasn’t any […]

On the Line

Jan 29th, 2014

If you’ve seen the previews for the new Spike Jonze movie “Her” you know it’s about a man who falls in love with the voice on his phone. I’ll never be “Her.” Mostly because I’m not an animatronic Siri-like phone system, but also because it seems no one answers my calls. Similar to many of […]

My Favorite Things

Nov 13th, 2013

A few of my favorite things is a theme that has served me well. In fact, last year I won—okay, tied with the art department—a Christmas door decorating contest in the office using that theme (thank you Julie Andrews!). Since I like that theme so much and as far as I’m concerned, the end of […]

Vinyl Record on Repeat

Nov 8th, 2013

“I know I keep saying it but I really mean it. Vinyl graphics are everywhere, and they’re definitely something to consider. While here at the SEMA Show in Las Vegas, I’ve seen wraps on nearly every vehicle that isn’t covered in paint protection film. It’s a huge growth opportunity for anyone in the industry; graphics can be applied to buildings as well for companies that may only offer architectural services.” —Casey Neeley

A New Venture

Oct 22nd, 2013

As I’m writing this, I’m preparing to head to my first Specialty Graphic Imaging Association (SGIA) Expo in Orlando, Fla. As you’re reading this, I’m likely walking the show floor. For the window film industry, SGIA offers many crossover opportunities in the specialty graphics, which include vinyl car wraps and printing accessories. This will mark […]

Hosting an Event Can Be Hard

Sep 25th, 2013

It takes a skillful staff to show up to an unfamiliar city in which you have to depend on local workers, ensure attendees are happy with the event, collaborate with others and plan to solve a variety of potential snags. Fortunately for Window Film magazine we have a great event team that works wonders when […]

One Year

Aug 6th, 2013

A lot can change in a year. This magazine and the window film industry are both examples of just how much difference 12 months can make. When I took over as editor of this magazine a year ago (my first day was August 6, 2012), I knew that this was a publication I could grow […]

The Busy Season

Jun 5th, 2013

It’s the busy season, both for the window film industry and Window Film magazine. In addition to our everyday coverage, we’re also prepping for the International Window Film Conference and Tint-Off (IWFC) in Tampa, which certainly ups the ante for our typical daily workload (but we’re happy to do it)! While some of you may […]