Ziebart International Corp. Names Larisa Walega Director of MarketingJanuary 29th, 2014 | Category: Industry News
Ziebart International Corp. has promoted Larisa Walega to director of marketing for the worldwide corporation.
Walega, a five-year employee of the company, assumes responsibilities for directing and coordinating the development, execution and analysis of all Ziebart marketing, advertising and public relations programs in January 2014. In addition, she will be responsible for all company field marketing, digital marketing and creative/graphic/video teams.
“I am very pleased to announce the promotion of Larisa to this critical position as we continue to expand our business nationally and internationally,” says Daniel C. Baker, president of Ziebart Corp. “She will also oversee our agency relationships including all corporate marketing and digital partners and has earned this position through years of demonstrated high achievement.”
Prior to her promotion, Walega served as director of field marketing for Ziebart from January 2013 until her promotion to director of marketing. In that capacity, she developed and oversaw fully integrated advertising, marketing, public relations and event plans for all domestic corporate stores and nearly 100 franchised locations.